|09 October, 2019

Visitors can use RTA's Nol ticket to access Dubai Museums

Dubai Museums Company is implementing a fully automated ticketing and access solution for Al Shindagha Museum, Etihad Museum, and Dubai Museum

Etihad Museum in Dubai.

Etihad Museum in Dubai.


DUBAI - The Roads and Transport Authority, RTA, has collaborated with Dubai Museums Company to implement RTA’s Nol digital ticketing solution to automate the ticketing and access operation of the entities.

This was announced at the signing of contracts with Dubai Museums Company on the sideline of RTA’s participation in GITEX Technology Week 2019, taking place until 10th October at the Dubai World Trade Centre.

The contract was signed by Abdulaziz Al Falahi, CEO of Corporate Technology Support Services Sector at RTA and Muna Faisal Al Gurg, Managing Director of Dubai Museums Company.

Speaking on the occasion, Al Falahi said, "RTA always seeks to bring happiness to customers and users of public transport modes as well as recipients of its diverse and smart services. In accordance with these contracts, RTA would work with Dubai Museums, to fulfil their objectives and targets aiming to deliver excellent services to their clients," said Al Falahi.

He pointed out that RTA had established the ‘Nol strategy’ with the objective to make Nol the leading digital ticketing, payment and access platform enabling seamless mobility. The Nol strategy align with Government of Dubai vision to make Dubai, the smartest city in the world, delivering People happiness.

"As part of Nol strategy execution, RTA has designed a Nol digital solution that extend the current capability of Nol to provide seamless experience in transit and non-transit like tourist destinations. The future idea is to have a single ticket, which will allow customers to visit major tourist attractions and use public transport," explained Al Falahi.

Nol digital ticketing solution is customer centric that brings innovative approach, provides comprehensive data for analysis and strategic planning. It is a modular and robust ticketing solution that scale-up as business grows. It provides multiple sales channels like onsite, online, kiosk and mobile. It supports multiple payment methods including cash, credit card and Nol card. The solution supports QR code, wearables and biometric as tickets. In summary, the solution support all aspects of business including sales, marketing, and partnership, operation, accounting and reporting.

"As part of our wide ranging digital enhancement initiatives, Dubai Museums Company is implementing a fully automated ticketing and access solution for Al Shindagha Museum, Etihad Museum, and Dubai Museum. We aim to increase customer happiness by providing a seamless experience for our customers and to make their visits to our museums even more memorable," said the Managing Director of Dubai Museums Company.

© Copyright Emirates News Agency (WAM) 2019.

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