Ferrari appoints Top Gear's Charlie Turner as chief content officer

Turner will take up the position this summer

  
The Ferrari Insignia is seen at the back of a Ferrari Testarossa during a media tour of the Fullerton Concours d'Elegance in Singapore June 29, 2018.

The Ferrari Insignia is seen at the back of a Ferrari Testarossa during a media tour of the Fullerton Concours d'Elegance in Singapore June 29, 2018.

Reuters/Loriene Perera

MILAN - Luxury carmaker Ferrari RACE has appointed BBC's Top Gear Editorial Director Charlie Turner for the newly created position of chief content officer, it said on Tuesday.

The appointment comes as the supercar maker and Formula One team seeks to strengthen its brand's growth potential through new luxury products such as apparel and accessory collections, as well as entertainment offers and exclusive customer services.

Turner will take up the position this summer to lead Ferrari's push to become "a world-class producer of high-quality multimedia content across all platforms", the Italian company said.

He will lead development of Ferrari's commercial content relationships with leading global media organisations as well as digital and social media platforms, it added.

(Reporting by Giulio Piovaccari Editing by David Goodman) ((giulio.piovaccari@thomsonreuters.com; +39 02 6612 9743))

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