The Bahrain Tourism and Exhibitions Authority (BTEA) successfully wrapped up its participation in the 20th Saudi International Wedding Fair, which took place from March 5-7 in Riyadh.
The BTEA’s participation comes in line with efforts to promote Bahrain as an ideal wedding destination by showcasing its facilities and services in regional and international markets.
The 25-sq-m pavilion, which carried the slogan "Island Wedding", successfully attracted a large number of visitors by offering exciting activities, including valuable competitions that promote the kingdom as a tourist and unique wedding destination. Each winner received a free stay in one of the participating hotels, in addition to other prizes. Coffee, tea and traditional Bahraini sweets were also provided to visitors of the pavilion.
The Bahraini Pavilion included exhibitors from hotels including Sofitel Bahrain Zallaq Thalassa Sea & Spa, Al Areen Palace & Spa Bahrain in addition to the national carrier Gulf Air.
Acting director of Marketing and Tourism Promotion Directorate at BTEA, Dr Ali Follad said: "We will continue to participate in such regional and international events in order to increase the number of weddings held in Bahrain and enhance its position as a destination for weddings and celebrations. The exhibition has provided us with the opportunity to hold meetings with a number of Saudi families interested in hosting their wedding celebrations in Bahrain. We were also able to promote a wide range of services related to organizing weddings as well as showcase various unique wedding halls.”
The fair is considered to be the largest gathering in the wedding sector in Saudi Arabia and the GCC, where it has witnessed the attendance of 30,000 visitors. The annual event targets families wishing to host weddings, event organisers, as well as suppliers offering the latest products and services in the wedding sector from leading local and international brands. The event provides an ideal platform for participants and visitors alike to meet and connect with renowned international companies, as well as network with VIPs.
BTEA’s participation in the event comes as part of its strategic outreach program to promote the tourism brand ‘Ours. Yours.’ which is aimed at showcasing Bahrain as the ideal tourism destination to the regional and international markets, and further promote the Kingdom’s touristic offering as a main contributor to the overall economic growth in line with the Economic Vision 2030. - TradeArabia News Service
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