Dubai, UAE: noon, the region’s homegrown digital marketplace, is now an official sponsor of Special Olympic World Games Abu Dhabi 2019 set to take place in the UAE from 14th until 21st March 2019.
By collaborating with the Special Olympics World Games Abu Dhabi 2019, noon aims to bring awareness, support and inclusion to people of determination and champion their role as highly inspirational members of society. The global multi-sport event focuses on the sporting abilities of people of determination, and is also a platform that inspires others to expand their boundaries and challenge themselves in many ways.
Sponsorship of the first World Games in the region reflects noon’s commitment to the region by creating visibility of local events, showcasing the vast opportunities that lie in the UAE, and presenting the region’s capabilities to the world.
As official sponsors of the region’s first World Games, noon will provide support with raising awareness, funds, merchandise sales on noon.com, and creating original content to promote the talents of the athletes. noon will also be the on-site concessionaire hosting pop up stores at key locations during the event where people can buy official World Games Abu Dhabi 2019 merchandise along with must-buys direct from noon’s own collection.
Kaushik Mukherjee, SVP, noon said: “noon is honoured to be working with the Special Olympics World Games Abu Dhabi 2019 to bring awareness to inclusion within our communities and support one of the most inspirational sporting events in the world. As a society we have so much to learn from people of determination, especially on an individual level. They are overcoming challenges, pushing boundaries and seeing the opportunities in every situation; I have tremendous respect for the athletes taking part in this event and am in awe of their abilities.”
Rashed Abdullah, Chief Operating Officer at Special Olympics World Games Abu Dhabi 2019, said, “We are proud to leverage noon’s technology to provide an integrated online and games time retail experience to purchase our exclusively designed World Games merchandise. This will create more opportunities for fans and followers to showcase their support of the Special Olympics movement and celebrate the upcoming World Games in Abu Dhabi, spreading our message of inclusion and unity”.
The year 2019 has recently been declared as the Year of Tolerance, which is a significant step in further encouraging acceptance and inclusivity in our community, and collective support for the World Games is one of the ways to promote the United Arab Emirates’ pledge for 2019.
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About noon
New age customers demand convenience, choice, quality and service excellence, all at their fingertips. noon is for them – an online retail platform like never-before, in the region for the region. noon, available on web and via App, puts customers at the centre of its universe. They will be pampered for choice with millions of products across every conceivable touch-point. noon’s proprietary customer-centric technology includes a dedicated secure payment gateway, delivery fleets and advanced fulfilment centre. An abundance of choice, delivered on time, in absolute security and confidence. noon is an idea that has come of age, brought to life by Mohamed Alabbar, a visionary entrepreneur, in a joint venture with Saudi Arabia’s Public Investment Fund and a group of prominent Gulf investors with an initial capital outlay of $1 billion. noon is the future of online shopping. Explore its universe now at noon.com.
For more information, please contact:
Ellen Kerry
noon | ekerry@noon.com
Nora Feidi
ASDA’A BCW | nora.feidi@bcw-global.com
About Special Olympics World Games Abu Dhabi 2019
Under the patronage of His Highness Sheikh Mohamed Bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE’s Armed Forces, Special Olympics World Games Abu Dhabi 2019 is an integral part of local, national and regional plans to expand opportunities for people of determination in line with Abu Dhabi and the UAE’s shared vision of a unified and inclusive society.
Special Olympics World Games Abu Dhabi will be the largest sports and humanitarian event in the world in 2019. From 14 – 21 March, over 7,500 athletes and 3,000 coaches, representing more then 190 nations, will participate in 24 officially sanctioned Olympic-style sports in world-class venues throughout Abu Dhabi and Dubai.
The first ever Special Olympics World Games to be held in the Middle East and North Africa will also be the most unified Games in the 50-year history of the Special Olympics movement, with inclusion of people of determination with intellectual disabilities in every aspect of the event.
For more information on Special Olympics World Games Abu Dhabi 2019, including volunteer and sponsorship opportunities, visit www.meetthedetermined.com or follow us on Facebook, Instagram and Twitter.
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