|19 May, 2019

Six Senses Zighy Bay appoints a New Director to spearhead Sales & Marketing Department

Katja Graf brings over 15 years of international luxury hospitality experience to this role

Dubai, United Arab Emirates – With its growing presence as an ultimate wellness and leisure destination, Six Senses Zighy Bay has appointed a new Director of Sales & Marketing, Katja Graf, who brings over 15 years of international luxury hospitality experience to this role, along with a diverse range of outstanding skills including strategy planning, revenue management, marketing and public relations, all supported by her strong connections with key international clients.

Prior to this appointment, Graf was the Director of Sales & Marketing at Jumeirah Zabeel Saray from 2017 until early 2019. By joining Six Senses Zighy Bay, she will bring her expertise and leadership to the role, merged with a unique vision to foster a strong relationship with key business partners and drive Six Senses Zighy Bay’s overall success.

On her appointment, Graf said, “Being a part of the renowned Six Senses brand is a privilege and a chance to explore new opportunities for Six Senses Zighy Bay. With a strong team and leadership, we’ll be designing a new strategy to further establish and empower our presence in the GCC and international markets, creating authentic experiences for our guests by connecting with them on a personal level”.

Working with multiple international brands throughout her career, Graf ‘s first stint was with the Intercontinental Vienna as their Leisure Sales Manager from 2006 until 2008; relocating after that to the UAE for the first time where she joined the pre-opening team of Atlantis The Palm in the position of Business Development Manager until 2009.

Between 2010 and 2011, Graf has worked as the Director of Travel Trade & Airline Sales at IHG Dubai Festival City, moving later to Jumeirah as the Cluster Director of Leisure Sales until 2012 where she was responsible for rooms revenue for all Jumeirah Dubai hotels excluding Burj Al Arab.

Joining Zabeel Saray in 2012 as Director of Sales, Graf’s focus was on developing sales strategy for key markets such as GCC, Russia, UK, Germany and Asia.  Following this, she joined Jumeirah Maldives as the Director of Sales & Marketing. By the start of 2015, Graf opted for a new international experience, joining Intercontinental Davos in Switzerland as the Director of Sales, where she has achieved outstanding growth results in room occupancy and revenue.

About Six Senses Zighy Bay

Six Senses Zighy Bay is located on the northern Musandam Peninsula in the Sultanate of Oman. The 82 pool villas are set in a spectacular bay, between the dramatic Hajar Mountains and private sandy beach. 

Guests have a diverse selection of memorable dining experiences including Sense on the Edge, a contemporary fine dining venue with the best views of the Arabian Gulf and Dining Beyond the Bay, located on a wow-worthy private sandbank. Regional specialties are served up at the Shua Shack, Spice Market, and Wine Cellar. For a change of pace, in-villa dining is an intimate and enjoyable experience, which GEMs (guest experience makers) will be pleased to arrange. 

Adventures start with an adrenaline-charged paraglide arrival into Zighy Bay, which provides guests with a birds-eye view of the resort’s dramatic setting and breathtaking scenery. Dhow cruises, trekking, mountain biking, rock climbing and customized tours await active guests. Those who prefer to sit back and relax, can take in the rich and vibrant culture of the destination at their own pace. 

Six Senses Spa Zighy Bay is a refuge for mind and body, a sanctuary of ultimate well-being committed to delivering integrated wellness experiences. The spa combines peace, tranquility, fitness and health with ancient and modern holistic treatments from expert in-house and visiting practitioners. 

Six Senses Hotels Resorts Spas operates one hotel, 15 resorts and 31 spas in 21 countries under the brand names Six Senses, Evason and Six Senses Spas. The portfolio will triple over the next five years with resort, hotel and spa openings underway in Austria, Bhutan, Brazil, Cambodia, China, India, Indonesia, Israel, St. Kitts and Nevis, Singapore, Spain, Switzerland, Taiwan, Thailand and the United States. 

Six Senses properties share a leadership commitment to community, sustainability, wellness and design, infused with a touch of quirkiness. Whether an exquisite island resort, mountain retreat or urban hotel, the enduring purpose is to help people reconnect with themselves, others and the world around them. 

Six Senses Spas offers a wide range of holistic wellness, rejuvenation and beauty treatments administered under the guidance of expert therapists in all resorts as well as at 16 additional standalone spas. The high-tech and high-touch approach guides guests on their personal path to well-being, taking them as deep as they want to go.

Evason follows the Six Senses philosophy of uncompromised responsibility to sustainability and the community. Its two unique resorts provide a strong value focus, while offering a vast array of personal guest experiences that the whole family will love.

For further information, please contact:
Hiba Alioua
Senior PR Account Executive
TCApr on behalf of Six Senses Zighy Bay
M +971 52 450 5277
E Hiba@tcapr.me

© Press Release 2019

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