DUBAI - du, from the Emirates Integrated Telecommunications Company, is uniting with National Archives to unveil a treasure trove of rare historic footage and images in time for the 48th National Day celebrations, aimed at uniting the people of the UAE as they exchange memories and admiration for their homeland.

The exclusive footage and images will offer a nostalgic journey under themes including memories of the nation’s founding father Sheikh Zayed, education, women's empowerment, and traditional celebrations and crafts.

Speaking about the initiative, Abdulwahed Juma, Executive Vice President – Brand & Communications, du, said, "This is a special opportunity for all of us to reflect on the wise visions of the late Sheikh Zayed bin Sultan Al Nahyan and the leaders of the UAE in the past and present. The main purpose of this initiative, which we proudly launched in collaboration with the UAE National Archives is to inspire UAE nationals and residents to reflect on our past through a journey of nostalgic memories. The aim of this is to encourage them to share their stories and memories of the UAE, to take stock of the nation’s achievements, and to enable the future aspirations sought by our leaders with a will that knows no bounds." Through this initiative, the UAE’s proud cultural heritage will be shared in keeping with the objectives of the National Archives, which aims to preserve and document the special memories of the UAE, communicate the UAE’s important value to future generations, and introduce the entire world to the richness and heritage of the Emirati and Gulf culture.

As another key commemorative feature of du’s National Day festivities, the company celebrated 48 years since the country’s inception on Thursday, 28th November, with a ceremony at the du headquarters in Al Salam Tower, Dubai, and the DIAC.

Additionally, du’s network name will be changed to "UAE48Memories" across the National Day holiday period to give customers the chance to recall memories and the significant feats of the country.

Everyone can join du and the National Archives in this celebration by sharing their UAE stories and memories on various social media platforms using the hashtag #MyUAEMemories.

© Copyright Emirates News Agency (WAM) 2019.