To mark 85 years of making chocolate in the United Kingdom, Mars is changing the name of one of its iconic candy bars. While the rest of the world enjoyed the Snickers bars, chocolate lovers in the UK know it by the name Marathon. The UK market only used the name Snickers for the nutty snack in 1990.
But for a limited time, chocolate lovers will be able to purchase Marathon bars as they are slated to make a comeback - for a three-month period that is.
Announcing the throwback branding, Gemma Buggins, brand director for Mars, says: "Bringing the Marathon bar branding back for a limited time really was a no brainer.
"It's a great way to celebrate over 85 years of Mars making chocolate in the UK and we hope this serves as a wonderful treat for fans of Snickers who remember when it was called Marathon!"
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