ArabFinance: Prime Holding’s (PRMH) board on Sunday approved taking the necessary procedures to establish a new Egyptian joint stock company named “Prime Finance,” as per a Monday bourse filing.

The new firm will be an umbrella for specialized companies that provide direct financial services to the customer, including the consumer finance and car finance.

Moreover, the board agreed on allowing loans up to EGP 250 million through the holding company and its units, either in the form of cash loans or a real estate finance.

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