Delivery app Talabat, owned and operated by German Delivery Hero, will start its operations in Erbil, the Kurdistan region’s capital, early next year.
The app, launched in Kuwait in 2004, is already present in Kuwait, the UAE, Saudi Arabia, Bahrain, Oman, Egypt, Qatar and Jordan, and has plans to expand further, starting in Erbil, before moving on to Federal Iraq later in the year.
Talabat CEO Tomaso Rodriguez said: “Iraq is a country with a definite love of food, which is why we cannot wait to enter the market. We’re excited to enable that rich culinary heritage to be shared to the broader community by further developing the online delivery experience for customers, and partnering with local restaurants to fuel their growth through our platform, as well as creating employment opportunities for local talent across our operations.
“The Iraqi market has massive potential and Talabat can help unlock that potential to get the country back on its feet after many years of turmoil when it comes to technology and digitisation of SMEs in the restaurant community.”
Iraq is seeing growth in start-up funding, as investors are starting to wake up to the potential of the market.
(Writing by Imogen Lillywhite; editing by Daniel Luiz)
Disclaimer: This article is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Read our full disclaimer policy here.
© ZAWYA 2020