India's online housing festival to unlock 2.70 lakh houses for buyers

E-commerce marketplace to sell houses online during Covid pandemic

A view shows a residential complex that is under construction in Noida on the outskirts of New Delhi, India, August 20, 2015.

A view shows a residential complex that is under construction in Noida on the outskirts of New Delhi, India, August 20, 2015.

REUTERS/Adnan Abidi/File Photo

In a bid to resurrect from a continuous decline in the housing sales and revive the demand amid the worst hit Covid pandemic, real estate developers in India will soon offer over 2.70 lakh 'ready - to - move - in' houses for online sales to the homebuyers in a first and biggest ever housing festival, which will begin soon.

Initiated by National Real Estate Development Council (NAREDCO), in this festival, the developers from all over India will list their housing properties for sale on an exclusively created E-commerce marketplace 'NAREDCO Housing For All' developed in guidance with the Ministry of Housing and Urban Affairs.

Hardeep Singh Puri, Minister, Housing and Urban Affairs, Government of India announced the launch of the e-commerce portal and also unveiled the recently approved 'Affordable Rental Housing Policy' knowledge pack to support a huge influx of people in urban India find affordable rental housing.

Niranjan Hiranandani, National President, NAREDCO and President, ASSOCHAM, Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President - West, Rajeev Talwar, Chairman, NAREDCO, Praveen Jain, Vice Chairman, NAREDCO and other industry delegates were present at the Web-based event.

Hardeep Singh Puri, Minister, Housing and Urban Affairs, said: "The visionary step of creating an e-marketplace for the homebuyers designed by NAREDCO and implementation of the affordable rental housing policy will change the dynamics of the sector, as many people will be able to find their dream houses under these programmes. The Affordable Rental Housing Policy is necessary for migrant workers who cannot afford buying houses and also for younger professionals in the cities. The Government has been speedily working towards meeting the Housing For All targets and the demand assessment shows that about 70% of projects have been grounded."

Responding to a demand raised by Rajan Bandelkar, Convenor, NAREDCO Housing For All Portal and President - West about permitting a 100 per cent FDI in affordable rental housing sector, Hardeep Singh Puri announced that the government will soon allow 100 per cent FDI in affordable rental housing. He also maintained that on the lines the Civil Aviation Ministry, the real estate sector will too have a 'Permanent Working Group' to attend any issues or matters pertaining to the sector for faster decision making.

Durga Shanker Mishra, IAS, Secretary, Housing and Urban Affairs, appreciated the initiative and expected positive sentiments to return in the realty sector in the near future.

The already beleaguered sector is pinning high hopes on this mega online sale for pushing the demand and much needed liquidity. Hiranandani said: "The real estate sector needs an immediate demand shock and unlocking the potential of unsold housing inventory is the immediate remedy. This e-commerce platform is curated supporting the Government's 'Digital India' initiative which will not only disrupt sales process; but also instil confidence among the respective stakeholders like consumers, developers, banks and financial institutions."

He also further added that, from an industry perspective ARHC scheme will help unlock the potential, as also utilise government lands to create rental housing stock, which will help those at the bottom of the pyramid, ensuring that "housing for all" becomes a reality for all segments of Indian society".

Bandelkar said: "This biggest online marketplace will offer the discerned buyers right home buying options at the best prices. This will act as a trusted, secured and seamless platform for home buyers in India and abroad. This will also bring down the inventory turnover time of developers drastically improving their cash flows."

More than 250 projects have already been live on the portal which will display RERA registered projects and there will be third party document verification for all the projects listed on the site.

The homebuyers will be able to seek the best pricing, home loan offers and book the properties online directly with the developers. It will offer a safe and convenient property surfing and buying experience with assurance and guidance from NAREDCO.

The launch of a 'NAREDCO Housing For All' e-marketplace has assumed significance owing to unprecedented disruption across the country's real estate sector with dampening sales and new project launches. The lukewarm approach of homebuyers delaying their buying plans has further added to the woes of the sector, which was already battling pre-pandemic liquidity and NBFC crisis. -

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