Ford Direct Markets boosts Mideast leadership team with new hires

Ford Direct Markets has announced two key strategic appointments to its leadership team in the Middle East

Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany September 10, 2019.

Ford logo is pictured at the 2019 Frankfurt Motor Show (IAA) in Frankfurt, Germany September 10, 2019.

Reuters/Wolfgang Rattay

As of April 1, Nicolas Lory has been appointed as the Ford Customer Service Division (FCSD) Director for Ford Middle East. Prior to this new position, he served as Managing Director for Middle East Lincoln Operations.
In parallel, Sami Malkawi has been promoted to the role of Managing Director for Middle East Lincoln Operations replacing Lory who held the position since February last year.
On the key hires, Ravi Ravichandran, Executive Director (Middle East Operations) said: "Both Lory and Malkawi have had extraordinary achievements in their tenure with Ford Motor Company."
"As we maintain business momentum, we are confident that they will continue to excel in their respective roles with their invaluable industry and customer knowledge," he added.
Lory is an automotive veteran with over 20 years of experience who has held various senior positions within the region including Ford Middle East Sales Director, Ford Customer Service Division Market Lead, and Country Manager of Sales, in Saudi Arabia. He will be reporting into PK ‘Uma’ Umashankar, Director, IMG FCSD.
The Lincoln brand will now be overseen by Malkawi as Managing Director reporting to Ravi Ravichandran, Executive Director – Middle East Operations, Direct Markets.
Malkawi has been an integral part of the Lincoln team for the last five years who previously held the position as Lincoln Sales & Ownership Experience Director.

Copyright 2021 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.

More From Business