Dubai-based Jumbo, PointsPay to offer points redemption options

Members can now use PointsPay to redeem their Etisalat Smiles or Etihad Guest Miles or use them as cash when purchasing products on the Jumbo website

  

Dubai-based Jumbo Electronics, a leading OmniChannel retailer, and PointsPay, Loylogic's e-payment platform, have partnered to allow members of leading loyalty programs to redeem points and miles directly when shopping on Jumbo's e-commerce website.

Members can now use PointsPay to redeem their Etisalat Smiles or Etihad Guest Miles or use them as cash when purchasing products on the Jumbo website. The collaboration with Jumbo offers a seamless process that is directly integrated into the Jumbo website checkout page, so customers can enjoy instant redemption of points and miles. Members that are missing points for a purchase can also flexibly pay the balance by card.

Aileen Parsons, head of PointsPay at Loylogic, said: "We're ecstatic to join Jumbo on their journey and enable them to connect experiences with loyalty members around the world through our innovative PointsPay solution. Loyalty program members are always seeking new ways to redeem or collect more miles and points.

“Providing more choice through PointsPay positively impacts engagement, brand loyalty and boosts points sales for programs while driving a completely new customer base to merchants like Jumbo."

Pankaj Kumar, head of Jumbo OmniChannel Retail, said: "Jumbo is committed to offering customers a unique shopping experience, so our partnership with PointsPay was a natural step to offer additional value for our premium customer segment.”

"Customers will be able to browse the latest technology at Jumbo and then use PointsPay to purchase products. Through our 'Endless Aisle' model, even customers visiting our store can quickly complete their purchase on jumbo.ae using PointsPay and pick up the product from the store or get it delivered home, making it a truly seamless service,” he added. – TradeArabia News Service

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