Dubai is gearing up to host the largest in-person travel and tourism event in the world since the onset of the pandemic last year, Arabian Travel Market (ATM), featuring 67 conference sessions with over 145 expert speakers and 62 countries being represented on the exhibition floor.
Now in its 28th year, ATM 2021 will kick off tomorrow (May 16) at the Dubai World Trade Centre (DWTC).
A total of 62 countries are being represented on the exhibition floor this year such as the UAE, Saudi Arabia, Israel, Germany, Cyprus, Egypt, Indonesia, Malaysia, South Korea, the Maldives, the Philippines, Thailand, Mexico and the US, said the event organisers.
The four-day event features 67 conference sessions with over 145 local, regional and international speakers overall. Onsite, there is a Global Stage which will include a hotel industry summit, dedicated buyer forums for Saudi Arabia and China, an International Tourism & Investment Conference (ITIC), as well as an aviation panel and a special session on Gulf-Israeli ties, they stated.
"The theme of this year's show is 'A new dawn for travel and tourism' and the spotlight will be focused on the very latest 'Covid' news from around the world - vaccine rollouts, the current state of the industry and more importantly, what the future holds," said Claude Blanc, Portfolio Director, WTM & IBTM Portfolios.
Other features this year will include Travel Forward at ATM, which has world-class technology experts, providing industry-leading insights about the latest technologies and trends that will undoubtedly shape the future of travel and tourism.
"This underscores the importance of ATM, connecting destinations with their source markets," said Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market.
This year, for the first time in ATM history, a new hybrid format will mean a virtual ATM running a week later to complement and reach a wider audience than ever before.
ATM Virtual, which made its debut last year, proved to be a resounding success attracting 12,000 online attendees from 140 countries.
© TradeArabia 2021
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