MANAMA: DHL Express has signed a partnership with UK-based Parcelly to provide parcel pick-up and drop-off services in Bahrain.
The service will be rolled out in other Mena markets, including Saudi Arabia, Kuwait and Egypt by 2020.
The arrangement will enable DHL to offer its customers a more convenient last mile alternative to deliver shipments through a service point network provided and managed by Parcelly.
This will substantially increase productivity and service performance and reduce pick-up and drop-off (PUDO) costs.
Parcelly will also enable DHL to activate new revenue streams by offering customers labelless E-returns and cash on delivery solutions.
Nour Suliman, chief executive of DHL Express Mena, said the partnership will help it improve customer experience, productivity and service performance across the region and also reduce the environmental and operational impact of failed deliveries.
“The E-Commerce industry in Mena is expected to sustain double-digit growth over the next five years and as DHL Express we want to be at the forefront, enabling seamless delivery with our customer centric culture and focus on quality,” he added.
Working with DHL, Parcelly expects to establish the concept of PUDO as an alternative to home delivery in the Middle East.
“Combining our market-leading PUDO technology platform with the world’s leading international express service provider, this partnership is yet another example of how DHL continues to drive premium service options in the highly competitive retail space by challenging the status quo,” said Parcelly chief executive Sebastian Steinhauser.
DHL Express Mena and Parcelly will together activate 750 PUDO locations in Bahrain, Saudi Arabia, Kuwait and Egypt by end of 2020.
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