European resellers benefit from customers' desire for printers with wider connectivity options

Dubai, 31 October 2007, - Following the success of Zebra Technologies' Printer Replacement Programme in 2006 and early 2007, the leader in on-demand printing solutions has re-launched the scheme. It will now continue for six months, ending March 21, 2008. The programme will now also include the widely used mid-range products, such as the 105SL series and the newly launched ZM 400 and 600 plus the S4M. All of which are ideally positioned to replace Zebra's aging Stripe series.

The programme offers customers the opportunity to upgrade old Zebra printers with the latest versions at specially discounted prices. During the first quarter of 2007, upgrades through the Printer Replacement Programme were equivalent to one in every eleven printers sold. Customers in Italy were particularly keen to take the opportunity to upgrade outdated thermal printers to the latest models at a reduced price, with 22 per cent of all printers sold as replacements through the programme.

"This programme generates a means to increase business right across the region and as such is a great opportunity to energise the market," said Paul Garner-Evans, Regional Sales Manager Middle East. "It gives us a good reason to call our customers and ultimately creates extra demand. The big difference this time is that the mid-range products are also included, giving the us even more sales opportunities."

Zebra sales director Ashley Ford added: "The success of the Printer Replacement Programme at the beginning of this year highlighted a huge demand for the latest Zebra printing and labelling solutions. The scheme remains as user-friendly as possible, equipping partners with all the information, sales and technical support they need to see an increase in sales very quickly."

Replacing older Zebra printers with brand new models offers all the benefits associated with printer upgrades, including faster processing speed and Unicode language support as well as better environmental credentials. The printers also have improved connectivity and can now be configured with Ethernet, USB and wireless connectivity, a feature not previously available on the models due for replacement.

The programme will be available to all partners that are members of Zebra's PartnersFirst scheme with discounts up to €650 available, subject to terms and conditions.

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About Zebra Technologies
Zebra Technologies Corporation (NASDAQ: ZBRA) delivers innovative and reliable on-demand printing solutions for business improvement and security applications in 100 countries around the world. More than 90 percent of Fortune 500 companies use Zebra®-brand printers. A broad range of applications benefit from Zebra-brand thermal bar code, "smart" label and receipt printers, and plastic card printers, resulting in enhanced security, increased productivity, improved quality, lower costs, and better customer service. The company has sold more than six million printers, including RFID and wireless mobile solutions, as well as ZebraDesigner™ software, ZebraLink™ connectivity solutions, Genuine Zebra printing supplies and ZebraCare™ services. Information about Zebra specialty printing solutions is at http://www.zebra.com .

Zebra Technologies Europe Ltd, headquartered in the United Kingdom, provides product and speciality label sales and support across EMEA.

Contact:
Sonja Ohly at Momentum
+971 4 3901630
sohly@momentum.cc 

© Press Release 2007