Solution designed to improve sales reporting across dealer network.
Dubai - Yamaha Motors is set to go live with Cognos (Nasdaq: COGN; TSX: CSN) technology that will help it assess business performance across its entire network of over 400 specialist motorcycle, marine and power products dealers.
The solution, implemented by Cognos partner in the UK Simpson Associates in under three months, is based on Cognos' Business intelligence tools, Cognos PowerPlay and Cognos Impromptu. It allows Yamaha business managers to analyse sales data from across its various business divisions generating weekly, monthly and quarterly reports into dealer and territory performance by transaction value, volume margin and product. As a result, business managers and directors at Yamaha will now be able to quickly assess performance right across the company, rather than on a division-by-division basis as was previously the case.
"Companies generate vast amounts of sales data and a common problem is being able to turn this into valuable information that can help the business and impact on the bottom line," said Graham Walter, vice-president of Cognos UK, Middle East and South Africa. "Cognos technology opened up Yamaha's sales data enabling more accurate, faster and more relevant analysis than ever before."
By linking the Cognos solution directly with Yamaha's sales order system, Yamaha is now able to analyse data more effectively and in far more detail than before according to individual managers' needs - for example, sales and margin analysis by territory or division and sales by product or group.
"The main driver behind this technology investment was to give managers and directors across the company a more accurate picture of the day-to-day performance of the business," explained Nick Batchelor, Divisional Manager of Computer Services at Yamaha Motors, UK. "The Cognos solution means we can produce regular reports into dealer and territory performance more quickly than before."
"Cognos' business performance solutions allow organisations like Yamaha to address the challenges they face both in analysing massive volumes of business information and driving that information across the enterprise," said David Brierley, regional manager, Cognos Middle East, Greece & Turkey.
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About Cognos
Cognos, the world leader in business intelligence and corporate performance management, delivers software and services that help companies drive, monitor and understand corporate performance. Cognos delivers the next level of competitive advantage - Corporate Performance Management (CPM) - achieved through the strategic application of BI on an enterprise scale. Our integrated CPM solution helps customers drive performance through planning; monitor performance through scorecarding; and understand performance through business intelligence.
Cognos serves more than 23,000 customers in over 135 countries. Cognos enterprise business intelligence and performance management solutions and services are also available from more than 3,000 worldwide partners and resellers. For more information, visit the Cognos Web site at http://www.cognos.com
About Yamaha Motor UK
Yamaha Motor UK is the official importer and distributor of Yamaha Motor products in the UK. This diverse and exciting product range includes all styles of Motorcycle for both on and off-road riding and a full line-up of Scooters from 50 to 500cc in engine size.
The Marine product range includes Outboard Motors, Stern Drive Engines, WaveRunners (personal watercraft) and a full line-up of entry level boats including YAM Inflatables. Our Power Products range includes ATVs (All Terrain Vehicles) for both Leisure and Utility use, Golf Cars and Generators.
With an authorised franchised dealer network of over 400 throughout the UK, the Yamaha products and brand image are well established. Yamaha's philosophy to create "Kando" - the highest levels of customer satisfaction and enjoyment when using a Yamaha product - is demonstrated not just in its innovative and technically challenging products but also in the service levels it offers throughout its dealer networks.
About Simpson Associates
Simpson Associates provides Performance Management solutions to companies across a wide range of sectors and sizes. Fundamental to Performance Management success is a solid foundation layer comprising high quality of data standards coupled with enterprise levels of Business Intelligence and Enterprise Planning. Performance Management standards provide companies with the ability to connect vision, strategy and performance within a closed loop, enabling such companies to efficiently monitor all key processes, operate effectively and make informed decisions.
The company prides itself on its relationships with customers. Simpson Associates has considerable skills and experience to enable close-working relationships with clients both in the UK and internationally and are proud to have long standing partnerships with these organisations.
Simpson Associates, founded in 1991, is a Cognos Platinum partner with numerous awards for demonstrating excellence in the implementation and deployment of data warehousing, Business Intelligence and Enterprise Planning applications. Simpson Associates is also proud to have been successful in attaining the "Cognos Accredited Services Partner" status and was the first such partner in Europe to date to attain this certification.
For more information, visit www.simpson-associates.co.uk
For more information, contact:
David Brierley
Regional Manager
Cognos Middle East, Turkey and Greece
Tel: 9714 3625433
Email: david.brierley@cognos.com
Shilpa Mathai
Lina ZainAldin
Polaris Public Relations
Dubai
UAE
Tel: 9714 3348520
Fax: 9714 3341326
Email: s.mathai@polaris-me.com
Email: l.zainaldin@polaris-me.com
© Press Release 2005
