24 September 2005
Xerox moves to further strengthen presence in the region with their latest line up of colour & mono printing solutions designed to bring cost effective solutions to businesses in the region

Dubai, United Arab Emirates - Xerox the worlds leading manufacturer of document management and colour solutions showcases their latest office printer portfolio for businesses in the Middle East at GITEX 2005. With an innovative line up of new Phaser printers, new colour MFPs, general mono printers and Mono MFP's, Xerox is offering the regions' businesses a complete range of advanced document management solutions. Visitors to the show can experience these latest Xerox technologies for themselves, where they will be showcased on the CCS stand, Hall 4, Stand S4-1.

"Gitex 2005 represents an important platform for us to talk to a wide range of businesses in the region and offer them world leading solutions to suit their business needs at a time when performance and cost efficiency are high on their agenda," said Dan Smith, Office Product Manager, Distributor Operations, Xerox International. "With Xerox's increasing presence in the region, new regional partnerships, a wider range of industry leading document management solutions to meet business demands and the launch of HP compatible consumables, we are making it more compelling for businesses to evaluate their printing solutions with Xerox."

Xerox's innovative colour technology is designed to offer cost effective colour integration into every day documents as well as faster operations, network connectivity and powerful performance.

The Phaser 8500/8550 solid ink colour printers and the Phaser 6300/6350 colour laser printers are designed to allow offices - small and large - to affordably create smart looking colour documents. With their unmatched features such as the industry's fastest speed of 36 PPM on the Phaser 6350 and a five second first page out time on the Phaser 8550 as well as the competitively priced networked Phaser 8500 these solutions answer the document management needs of the regional market.

The Xerox Phaser 5500 named the 'printing powerhouse', a Black and White laser printer with optional network connectivity, is the industry leader in first page out time. It also has features that lower cost of ownership for businesses including separate drum and toner cartridges, maximizing the yield of each, reducing cost per page.

On show for the first time in the region, at GITEX 2005, the award winning Phaser EX7750* provides powerful and easy to use tools, including in house proofing, for creating, managing and producing excellent colour documents such as brochures, personalized mailers, catalogues and posters. It is the best printer out there for graphic intensive applications. The Phaser EX7750 is the ideal printing solution for design, advertising and the real estate industries as well as those looking for a solution to print out marketing collateral.

This latest offering of high-end Phaser printers from Xerox, have been developed to cater to specific business needs, which include finding a networkable solution that cost-effectively integrates colour into everyday documents.  

Leading the MFP product line is the C2424 also making its debut in the Middle East at Gitex this year. The Xerox WorkCentre C2424 MFP is aimed at small- to-medium sized work groups designed to deliver unsurpassed printing, copying and scanning performance in one integrated system. It produces colour and black and white office documents including text files, spreadsheets and presentations at 24 pages per minute, a speed level never before attained with a fully integrated product!

The Xerox range of Mono MFP's on display also include WorkCentre PE114, the PE120, the M20 and M20i, all of which offer colour options, fast printing, scanning, copying and faxing capabilities along with the high quality printing output standard synonymous with all Xerox products.

-Ends-

*Macworld Magazine awarded the Xerox Phaser EX7750 color laser printer with EFI Fiery color network server a "Best of Show Award" during the Macworld Conference and Expo in San Francisco.

Xerox collaborated with EFI to introduce the Phaser EX7750, a color laser printer aimed at graphic professionals who need to produce color-accurate documents such as brochures, mailers, and printing proofs. The Phaser EX7750 was among twelve products, including Apple's new iPod Shuffle and Mac Mini, to receive the award. The "Best of Show Awards" represent the most exciting hardware and software products announced at show.

About Xerox
Established in 1985, Xerox's regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox l's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news.  XEROX is a trademark of XEROX CORPORATION.

For more information please contact:
Louay Al-Samarrai
AMCIPR
Active PR
Tel: 9714 3900229
E-mail: louay@activepr.biz

Dan Smith
Office Products Manager
Distributor Operations
Tel: 44 1895 845951
E-mail: dan.smith@xerox.com

© Press Release 2005