Dubai, United Arab Emirates, 24th November 2010 -  An innovative, on-demand book printing system that is changing the way books are published, bought and sold worldwide can now be purchased directly from Xerox Corporation. The Espresso Book Machine®, a Xerox Solution, prints, binds and trims bookstore-quality paperbacks with color covers in minutes. Xerox will now market, sell or lease and service the solution, giving retailers new ways to drive revenue.      

The expanded sales and service model builds on a strategy announced earlier this year, where Xerox worked with On Demand Books - the company that created the system - to equip it with the Xerox 4112® Copier/Printer, which prints books with crisp text and detailed images.   

"The on-demand book publishing market has expanded, and so has our support of this solution," said Dan Smith, General Manager for Integrated Marketing, Xerox, MEA (DMO). "Xerox's involvement has moved far beyond the print engine - we are now helping retailers, bookstores, libraries and universities build a profitable on-demand book publishing business."   

The Espresso Book Machine's print-at-retail model, which includes the EspressNet™ software system developed by On Demand Books, connects machines to a vast repository of content, allowing consumers to access millions of copyrighted, public-domain and self-published books in a matter of minutes.  

"The full sales and service support of Xerox, as well as a leasing option, will transform this technology and make it readily available worldwide," said Dane Neller, CEO, On Demand Books. "Consumers will have more choices, booksellers will have more titles with no increase in inventory and publishers will have a new sales channel." 

Support after the sale

Xerox's new ProfitAccelerator® Espresso Book Machine Essentials Kit provides an overview of the on-demand publishing market and how the system can be leveraged to drive business. The kit also includes an essential "how to" guide, familiarizing owners with technical aspects of the solution as well as marketing guidance.

 
Availability

The Espresso Book Machine will be available through Xerox in early 2011. For more information contact a Xerox sales representative.  

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Editor's Note
For more information on Xerox, visit http://www.xerox.com or http://news.xerox.com.  For open commentary, industry perspectives and views from events visit http://twitter.com/xeroxcorp, http://twitter.com/xeroxproduction, http://twitter.com/xeroxevents, http://www.xerox.com/blogs or http://www.xerox.com/podcasts. 

Xerox®, 4112®, ProfitAccelerator® and the sphere of connectivity design are trademarks of Xerox Corporation in the United States and/or other countries. Espresso Book Machine® and EspressNet™ are trademarks of On Demand Books, LLC in the United States and/or other countries.

Prices, features, specifications, capabilities, appearance, and availability of Xerox products and services are subject to change without notice. 

For more information about Xerox production systems and services, visit http://www.xerox.com/tr/products  

Sawsan Ghanem, AMCIPR, Active PR
Tel: +9714-3900228
E-mail: sawsan@activepr.biz  

Elaine D'Souza, Active PR
Tel: +9714-364 3085
E-mail : elaine@activepr.biz  

© Press Release 2010