Dubai, UAE - 9th October 2006 - Xerox Middle East & Africa that Xerox is adding more multifunction muscle to network printing market with the introduction of its fastest-ever desktop multifunction system. The Xerox WorkCentre 4150 multifunction printer is designed and sold like a printer but offers copying, scanning and faxing to help people work better in businesses from small to large. 

Starting at a base price of $2300 and with speeds up to 45 pages per minute, the WorkCentre 4150 is the first Xerox multifunction product in its class - A4 size with advanced features - to be sold through channel partners serving a broad base of customers. 

"Small and medium-sized businesses continue to be one of the fastest-growing segments in the market today," said Keith Kmetz, program director, Hardcopy Peripherals Solutions and Services, IDC, a U.S.-based industry analyst firm. "With its continued product additions and focus on moving these products through channels targeted to reach the SMB market, Xerox is positioned to capture growth from new and existing customers."

The WorkCentre 4150 black-and-white multifunction printer is available in flexible configurations, from a basic copy-only version to an advanced version that prints, copies, scans and faxes. It is the only product in its class to offer automatic two-sided printing on all configurations.

The WorkCentre 4150's multitasking abilities, which enable people to print, copy, color scan and fax at the same time without waiting for a prior job to finish, stand out among the competition. It is the only product in its class to include features such as Print Queue Management and Automatic Print Around, which lets people move important jobs to the front of the queue and eliminate "traffic jams" by immediately bypassing jobs in the queue that need special types or sizes of paper. These capabilities help maximize productivity within busy enterprise workgroups.  

Step-by-step network installation and a simple touch-screen interface make it easy for offices to set up and maintain the printer, with or without dedicated IT support.

The WorkCentre 4150 also offers network authentication, a feature that provides an added level of security for businesses by requiring user names and passwords to access scan, e-mail and fax features. Additional capabilities include ID Card Copy, which can copy both sides of an identification or insurance card onto one page in fewer steps than any competitive product. ID Card Copy is essential for medical and healthcare organizations that want to create patient files faster and reduce paper waste.

Channel Expansion

Joining a family of Xerox color and black-and-white printers and basic multifunction products currently offered through indirect channels, the WorkCentre 4150 has a channel-friendly and customer-friendly design that makes it easy to ship, install and maintain either as a desktop or small workgroup device. Together with business tools such as CentreWare Internet Services, CentreWare Web and Xerox Standard Accounting, Xerox is extending its expertise in enterprise device and cost management to meet the needs of small and medium-sized businesses, especially those served  by channel partners.

"Xerox's reseller partners recognize the growth opportunity in device and cost management solutions," Dan Smith, Office Products Manager, Xerox Middle East & Africa. "They want to partner with an expert in document management, printing and multifunction systems. CentreWare Internet Service, CentreWare Web and Xerox Standard Accounting leverage Xerox's expertise and bring new business opportunities to our channel partners. With these offerings, they can add value for their customers."

Availability

The Xerox WorkCentre 4150 is ENERGY STAR? compliant is available from November in the Middle East region through Xerox appointed partners and distributors in the region and online at www.xerox.com/direct.

Customer Contacts:

For more information about Xerox office products and services, visit www.xerox.com/tr/office

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About Xerox
Established in 1985, Xerox's regional HQ is in Dubai and operates through a regional distributor network, which markets its range of innovative document management products, applications and solutions. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox's commitment to quality is supported by specialized business managers and technical specialists, who work with Xerox's partners, identifying and meeting customer needs. For more information on Xerox, visit www.xerox.com/news.  XEROX is a trademark of XEROX CORPORATION.

© Press Release 2006