Company demonstrates document solutions in Office Exhibition 2006; expands market presence in UAE

Dubai, June 4th, 2006- Xerox Emirates today announced that it has formed a strategic alliance with Office Land, an office furniture specialist which is a part of Al Aqili Furnishing, to further strengthen its market presence in the UAE. As part of its alliance, XEROX is showcasing office solutions in the Office Land pavilion in the Office Exhibition 2006, presently underway from the 4th until the 6th of June 2006 at the Dubai International Exhibition Centre, Dubai.

"Our growth has been rapid over the years in the UAE, and we expect this momentum to continue as we expand our market presence across the Emirates through strategic partnerships," said Andrew Hurt, General Manager, Xerox Emirates. "Office Land has an impressive client list who entrusts them to deliver complete office solutions, equipped with document management offering. With their industry experience in offering exclusive furniture brands, combined with our extensive product portfolio, we are confident this strategic alliance will yield huge business potential and opportunities."

Located in Hall 2 at the Office Exhibition 2006, Xerox is showcasing its latest small-to-medium range of multifunction products (MFP). Xerox provides an unmatched range of affordable simple and reliable products designed to make life easier for small and medium sized businesses that require high-quality digital printing at an affordable price.

"Our partnership with XEROX is in line with our commitment to offer customers a wide range of total office solutions. We are proud of this partnership with Xerox Emirates and are pleased to offer prime space to the sophisticated product line up of the worldwide leader. This strategic alliance with XEROX will allow us to engage more customers as well as strengthen our office solution offering to customers. We look at this relationship with Xerox as mutually beneficial and long term," added Rashid Al Aqili, General Manager, Al Aqili Group's subsidiary Al Aqili Furnishings.

"Office Land, one of the main sponsors of XEROX Corporate Golf Challenge 2005-2006, has been a key supporter of our endeavours in the UAE. And we are delighted to see our partnership with the leader in premium office furniture rise to a new level," Mr. Hurt concluded

Xerox Emirates portfolio of solutions, which include printers, digital copiers, multifunction products and colour printers, is already the most extensive in the industry and aimed at small to large enterprises. This combined with the company's global leadership in Colour makes it uniquely positioned to advise and meet the demands of organizations in the UAE who are seriously looking at various factors such as Productivity, Total Cost of Ownership (TCO) and Total Office Efficiency - a reality with Xerox Monochrome & Colour MFPs - service & support.

Xerox Emirates has strengthened its presence in the UAE over the last couple of years with numerous global product launches, new partner signings designed to strengthen their reach and offerings here. Regular training underlines Xerox's commitment to the UAE.

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About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award.  Xerox Emirates is also ISO 9001:2000 certified for the Quality Management System which supports the Service and Logistics Operations.  Xerox Emirates has recently deployed Xerox Lean Six Sigma throughout the organisation and it will be "The Way We Work" to provide us with a powerful way of improving the value we deliver to our customers and simplifying the way we do business with them.  Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results.  For further information on Xerox Emirates, visit www.xeroxuae.com 

For further information, please contact:
Agency Contact:
Dhanraj Walvekar
ASDA'A Public Relations
Dubai,
UAE
Tel: 00-9714-3344550
Email:p.ramchandran@asdaa.com      
   
Xerox Contact:
Abeer Safa
Xerox Emirates,
Dubai,
UAE
Tel: 00-9714-3525885                                                 
Email: abir.safa@xerox.ae      

© Press Release 2006