"X" by OJ lifestyle to launch in August

• The membership will include unique concepts and discounts from handpicked brands such as Cove Beach and Cara Jewellers
• AED 50 from every pre-launch sign up will be contributed to a local charity and will be matched by OJ Lifestyle
• Special pre-launch offer - AED 100 discount with no payment required until 18 August 2020, as well as one complementary membership
• Competitions to win AED 50,000, a 5-star trip to Bali, and much more
• Free access to the members only OJ Lifestyle gym ‘The BOX powered by Adidas’ launching later this year

Dubai, United Arab Emirates: “X” by OJ Lifestyle, a digital membership programme set to disrupt the UAE, officially launches on 18 August 2020. The app-based membership portal will unlock a thrilling new world of bespoke, lifestyle experiences.

The membership will include special discounts from a number of famous brands including the finest restaurants, invigorating wellbeing experiences, business service providers, daily necessity brands, as well as exciting activations which will keep residents entertained all year round.  Some of the many brands included in the membership are the award-winning Cove Beach at Caesars Palace, the infamous Cara Jewellers and bespoke tailoring company - Royal Fashion.

“X” by OJ Lifestyle members will have access to an array of offers and experiences including free access to the new OJ Lifestyle gym launching later this year – ‘The BOX powered by Adidas’ which is courtesy of Direct Trading - the sole distributor of Adidas combat sports in the GCC. 

Those who sign up before the launch on 18 August, can avail the special AED 100 discount, making the membership just AED 599 a year; with the added bonus of not being charged until the launch date. Members will also receive a code where they can give a free membership to anyone they’d like, effectively making this a ‘buy one get one free’ offer.

All members who register pre-launch will be automatically entered into a raffle where they could win AED 50,000 cash. In addition, there are six experience prizes to be won:

• Access to OJ’s hospitality box at the Coca Cola Arena
• Tickets to the OJ Lifestyle trackside yacht at the annual F1 Abu Dhabi Grand Prix party
• Passes to the official “X” by OJ Lifestyle launch event in August (NB. subject to change depending on Covid-19)
• An all-inclusive holiday to Bali
• An all-expenses paid 5-star trip to Europe
• A private OJ Lifestyle party

Social sustainability is also part of the OJ Lifestyle DNA. It looks to benefit members of any community around the globe by giving back and boosting their lifestyle. OJ Lifestyle has set up a special arrangement with a local charity to help give back to those affected by Covid-19. Every pre-launch sign up automatically donates AED 50 to the charity, and each donation will be matched by OJ Lifestyle, so AED 100 goes to help those in need.

Omar Jackson, founder of OJ Lifestyle comments, “I’m really excited to officially launch “X” by OJ Lifestyle and kick start our pre-launch campaign that has unmissable opportunities. Through “X” we are giving amazing lifestyle experiences to the people of the UAE, at an affordable price. We have carefully selected high quality partners and have nurtured personal relationships with these brands in order to give the best added value for all members. These partners will value our members as if they were their own, and we look forward to working together with a common goal of creating exceptional experiences.

“Covid-19 has negatively affected everyone’s life in some way, and as a lifestyle brand we want to give people a boost and help those in need as part of our journey. In addition to the 70 jobs created by “X” and our commitment to charity, we will also be giving away 250 free memberships to frontline workers, as I’m a big believer in giving back.

“This lifestyle membership programme is unlike anything in the UAE, and is the result of months of hard work, research and creativity, to make sure it fits the needs of the post Covid-19 consumer. We are really looking forward to building a like-minded community who want to enjoy themselves, experience new things, and give back to those around them.”

Adel Ghazzawi, co founder and owner of Cove Beach, commented: “As one UAE’s favorite lifestyle brands, we are excited to collaborate with the ‘X’ programe and look forward to welcoming its members to experience Cove Beach." 

Anyone wanting to sign up for the pre-launch special offer package can simply download the ‘X by OJ Lifestyle’ app via Apple’s App Store or Google Play for free and won’t be charged until 18 August. Simply use XOJLS1 at the app’s check-out to make the most of the special offer package.  

-Ends- 

About OJ Lifestyle

OJ Lifestyle, founded by successful entrepreneur, Omar Jackson, is a new lifestyle brand focused on entertainment, fashion and social responsibility. The brand will soon be launching a clothing line, an exciting membership programme ‘X by OJ Lifestyle’, and a number of events across the UAE.

OJ Lifestyle is a disruptive force of passion and drive; designed to energise, thrill and inspire. The brand has been created from Jackson’s life story, and through it, Omar wants to inspire and encourage people to create positive change in all aspects of life. This journey will teach the community that it’s possible to disrupt your personal business life with fun and fulfilment, creating impact and leaving you with lasting memories.

This lifestyle starts with the decision to try.

For more information, visit www.oj-lifestyle.com 

© Press Release 2020