Shoppers now have the opportunity to earn three Etihad Guest Miles for every AED 1 spent
Abu Dhabi, August 19 2014: The World Trade Center (WTC), developed by Aldar Properties PJSC, today announced its partnership with Etihad Airways' award-winning loyalty program, Etihad Guest, enabling shoppers in Abu Dhabi to earn three Etihad Guest Miles for each dirham spent at the mall.
Etihad Guest members can shop at the WTC Mall in Abu Dhabi, which is home to 160 shops, over 20 dining outlets, a cinema and the WTC Souk - with its array of unique Arabian gifts including traditional artefacts, henna, Arabic perfumes, clothing and accessories.
WTC Mall shoppers can easily redeem Etihad Guest Miles for a dream vacation, a perfect gift from the online Reward Shop - and even donate them to charitable organisations. Etihad Guest members can also convert their miles to cash to spend at the WTC Mall with PointsPay®.
Since opening in October last year, the WTC Mall has positioned itself as a leading shopping destination offering a range of mid to premium retail, dining and entertainment options. Additionally, visitors can explore the WTC Souk, the contemporary interpretation of a traditional Abu Dhabi market which is connected to the WTC Mall by Khalifa Bridge. With this major partnership with Etihad Guest, the WTC continues to focus on adding to its already dynamic offering by providing a unique retail experience for both residents and tourists alike.
Talal Al Dhiyebi, Executive Director of Asset Management at Aldar, said: "We are truly excited to launch such a beneficial partnership for the Abu Dhabi community with Etihad Guest. By collaborating with such a high profile, world-class partner, we are able to showcase the unprecedented quality of the WTC experience to our customers, and reward them for their loyalty."
Barry Green, Managing Director, Etihad Guest, said: "The partnership with WTC provides an excellent opportunity to reward the local community and international visitors when they shop at the WTC Mall in Abu Dhabi.
"With every dirham they spend, shoppers can now be part of one of the industry's most innovative loyalty programs, allowing them to redeem their miles against a wide selection of flights and non-flight rewards from thousands of products on the Etihad Guest online Reward Shop. Etihad Guest Miles can also be converted to make cash payments in millions of outlets around the world with PointsPay® - an unmatched loyalty proposition."
PointsPay® is the innovative real-time transaction solution that gives Etihad Guest Members unlimited freedom to convert their miles into currency to 'spend' in-store or online at over 32 million outlets worldwide. This facility complements the Etihad Guest online RewardShop, where products can be ordered using any combination of miles and cash, and delivered to the member's chosen address anywhere in the world.
Located in the heart of Abu Dhabi, on Khalifa Bin Zayed the First Street, the WTC boasts elegant landscaping and beautiful views over the capital. The rooftop echoes the carefully thought-out design of Foster+Partners, representing a unique setting on the site of the old Central Market.
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ABOUT ALDAR
Abu Dhabi-based Aldar Properties PJSC is one of the largest developers in the Middle East and North Africa region, with almost US$ 12 billion of assets. The company has developed some of Abu Dhabi's most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Al Reem Island. Its property portfolio is diversified and balanced with a total asset mix of 1.4 million sqm. Residential communities account for around half of the assets, retail property representing almost 35% with the remaining in commercial. There are also 9 hotels with more than 2,300 available rooms. With a land bank of over 77 million square metres, 90 per cent of which is in special investment zones, Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Aldar Properties is a strong partner of the Government of Abu Dhabi, which is also a major shareholder. The business is aligned with the Emirate's "Vision 2030" strategy of economic diversification and social infrastructure development.
ABOUT ETIHAD GUEST
Etihad Guest, the award-winning loyalty programme of Etihad Airways, was launched in August 2006 and quickly established itself as one of the airline industry's fastest-growing and most innovative loyalty programs. Etihad Guest now boasts more than 2.4 million members. The program offers members the opportunity to accumulate Etihad Guest Miles on flights with Etihad Airways, Air Serbia, Air Seychelles, Etihad Regional, as well as many global airline partners such as airberlin, Alitalia and Jet Airways. Members also enjoy accruing miles with global partners, ranging from hotel accommodation and car rental to retail and financial products. Etihad Guest members can redeem against a selection of flights on more than 3,000 routes and thousands of non-flight rewards on the Etihad Guest online Reward Shop. Etihad Guest Miles can also be converted to make cash payments in more than thirty million retail outlets worldwide with PointsPay®.
ABOUT ETIHAD AIRWAYS
Etihad Airways began operations in 2003, and in 2013 carried 11.5 million passengers. From its Abu Dhabi base Etihad Airways flies to 108 existing or announced passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 102 Airbus and Boeing aircraft, and more than 210 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777-X, 62 Airbus A350s and 10 Airbus A380s. Etihad Airways holds equity investments in airberlin, Air Seychelles, Virgin Australia, Aer Lingus, Air Serbia and Jet Airways, and is in the process of formalising its equity investment in Alitalia and Swiss-based Etihad Regional*. For more information, please visit: www.etihad.com
*Operated by Darwin Airline
FURTHER INFORMATION
World Trade Center Mall
Latifa Fouz, PR & Social Media Manager
+971 2 508 2400
lfouz@aldar.com
TOH Public Relations
Marianna Widen | Linda Dabbagh
+971 4382 8900
firstname@tohpr.com
© Press Release 2014
