16 June 2009
IFA Berlin will be from September 4 to 9

Dubai, UAE; The world's largest consumer electronics trade show - IFA Berlin - which will be held from September 4 to 9 at the German capital. IFA will introduce this year a new technology for TV screens that have reduced energy consumption and slimmer units and a lot more.

IFA is segmented into seven categories: Home Entertainment, Audio Entertainment, Home Appliance, My Media, Public Media, Communication, and Technology and Components.

In 2008, a total of 1,245 exhibitors took part, while visitor attendance reached 213,272. It is the industry's number one meeting place for doing business, with orders placed in excess of EUR 3 billion

IFA 2009 will provide the latest technologies and the most creative designs and ideas for both the consumer electronics sector and household industry. For the consumer electronics sector, the focus is on media use at home and on the move; while the household industry is concerned about many aspects, such as comfort, lifestyle, health and wellness.

According to Mr. Dirk Koslowski, Senior Executive Manager of IFA Berlin, and Ms. Salma M. Tillawi, Regional Representative of Messe Berlin, IFA 2009 will provide the ideal platform for retailers and buyers from this region to gain access to the international consumer electronics sector in its entirety.

Dubai enjoys a strategic location and serves as the biggest re-exporting center in the Middle East. It is a time zone bridge between the Far East and Europe on the East-West axis and the Commonwealth of Independent States and Africa on the north-south axis.

IFA is an inspiring event for UAE-based businessmen, as it always ensures a unique success every year. A high percentage of its VIP trade visitors are decision makers from major companies from the UAE and the Gulf. Also, a lot of trade visitors are coming from the Middle East to IFA annually.

Berlin is a major center of culture, politics, media, and science in Europe. Its economy is primarily based on the service sector, encompassing a diverse range of creative industries, media corporations, environmental services, and convention venues.

"It would be a very good time for businessmen and their respective families to fly to Berlin for their holiday in early September. They will definitely enjoy the event and will likely enter into distribution agreements with principal suppliers," Tillawi explained. 

Special travel packages, advance registration, the 'Fast Lane,' an exclusive reception area or leading specialist forums are already being arranged by the organizers. Any interested individuals or companies can visit simply www.ifa-berlin.com.

- Ends -

About IFA Berlin
IFA - The Business Event No. 1 for Consumer Electronics and Home Appliances With everything from giant flat screens to the tiniest TV mobile phones, from mobile media players to complete home cinema - IFA presented fascinating highlights from every area of entertainment. The inclusion of electrical home appliances has created an unprecedented diversity, further increasing the appeal of IFA. Coupled with a top-class program of entertainment events the IFA fascinates visitors from around the world.

About Messe Berlin
Messe Berlin - Everybody's here! Messe Berlin has been organizing international trade fairs and congresses for many decades. We offer you expert orientation, navigation and presentation in your area of the market. We bring together supply and demand and enable dialogue. Messe Berlin offers those taking part in trade fairs and congresses the best possible platform for successful communication - wherever, whenever you require, and in every possible way.

For more information, please contact:
Flor Pamintuan
Venture Communications
Tel:+9714-3612729
Email:florindapamintuan@venture-com.com

Ziyad Al Ibrahim
Venture Communications
Tel:+9714-3612729
Email:ziyadalibrahim@venture-com.com

© Press Release 2009