Dubai, uae, september 25 2003 - HP (NYSE:HPQ) today unveils two stylish and easy to use new products – the HP Deskjet 5850 printer and the HP Photosmart 435 digital camera.
HP Deskjet 5850
The HP Deskjet 5850 is a fast and versatile, networkable printer for the home - offering photo quality and laser quality text printing at high speeds, all without wires.
…If you’re feeling that your small office resembles an assault course more than an organised working space, the HP Deskjet 5850 could be for you. Ridding your office of cluttering cables, you can wirelessly connect up to five computers. Now there’s no need to be put off by tricky installation and connections, just simply place your new printer where you want it and hit the print button.
…Often feel like you need to be in two places at once? If you have children running around the home, but can’t have them rampaging your office and tripping up on wires, there is another option. Why not take your laptop into the garden with your children and send your print jobs wirelessly back to your office? You can be much more flexible with the HP Deskjet 5850 and maximise the time and enjoyment you have with your family.
…Is the phone ringing for you to dash to an important sales meeting? The HP Deskjet 5850 is the ideal printer to fully prepare you and enhance your business’ image. From colour presentations to take to a pitch, to photos that will really sell your products, the HP Deskjet 5850 will print fast, professional images and documents in black and white and in colour. You can even print leaflets or pages automatically on both sides with the built-in two-sided printing accessory. With this printer’s professional photo quality colour printing, you can work comfortably without the worry of poorly printed documents or grainy photos - leaving you with great documents that are sure to impress.
…Congratulations! Your hard work is paying off and you now expand your small business. You’ll need to ensure your office systems are able to cater for the extra staff you may have - from an extra computer and more space, to additional printing. The HP Deskjet 5850 will have no problems, allowing you to simply add another user to its wireless network without having to re-route cables or buy another device.
The HP Deskjet 5850 is available from September 2003 at a recommended street price of $284.
The HP Photosmart 435
The HP Photosmart 435 is the new small, stylish and easy-to-use camera from the HP Digital Camera Photosmart range. With an impressive 3 MP, the HP Photosmart 435 provides users with an attractive and competitively priced camera, offering high quality photos and ease of use with every snap. A 3.8cm (1.5”) LCD and sleek design also combine to provide an ideal camera for families and digital photography beginners.
The HP Photosmart 435 digital camera offers superior image quality and excellent value with 3.1 MP, creating clear and crisp images with every shot. Equipped with 16 MB of internal memory and an SD/MMC card slot, this stylish and compact camera offers an excellent memory capacity. With under one second shutter lag, the HP Photosmart 435 digital camera also provides a great shot-to-shot performance, allowing for instant and multiple photo-taking without any missed photo opportunities.
The unlimited digital video and audio function (24 MB/minute) allow any moment to be fully captured, making this point-and-shoot camera the perfect complement to any busy lifestyle. The 3.8 cm (1.5”) LCD screen also makes it even easier to preview, review and share images. With a streamlined and metallic industrial design, the HP Photosmart 435 digital camera provides an eye-catching and stylish way to capture those special memories.
The HP Photosmart 435 digital camera comes complete with HP Instant ShareTM technology, which allows users to share photos simply and quickly from their camera by easily sending images either to printers or email destinations. Users are able to download up to 34 programmable email addresses and print destinations on the camera and send easy thumbnail versions of their shots, making it even easier to see, snap and send those unforgettable pictures. With HP Instant Share users also have the ability to customise the look and feel of their images before sending them to friends and family.
With HP Direct Print, users can simply connect the HP Photosmart 435 digital camera via USB cable to select HP Photosmart printers, select HP Deskjet printers or select HP all-in-one printers to print photographs instantly – no PC is required. In addition, HP’s Photo and Imaging software, which includes HP Memories Disc Creator, also allows the user to create personalised CD-ROMs to play on DVD players or on a PC, ensuring that your digital photographs are even easier to share with friends and family.
The HP Photosmart 435 digital camera is compatible with the optional HP Photosmart 8886 digital camera docking station, adding the convenience of versatile sharing options and wireless remote control. The docking station allows for the sharing of photos via PC, printer or TV all at the touch of a button, as well as convenient in-camera recharging of batteries. For added ease of use, the HP Photosmart 8886 docking station also comes with a wireless remote control enabling armchair viewing and easy and enjoyable management of your photos.
The HP Photosmart 435 is available from 1st October 2003 at a recommended street price of $149.
(1)Actual prices may vary. Product or service availability will vary country by country.
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About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium businesses. For the last four quarters, HP revenue totaled $71.8 billion. More information about HP is available at http://www.hp.com.
About HP Middle East
HP is the largest IT company in the Middle East employing about 500 people in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Khobar, Cairo and Ramallah servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit www.hp.com/me.
This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to HP’s annual report on Form 10-K for the year ended October 31, 2002, as filed with the Securities and Exchange Commission on January 21, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP’s results could differ materially from HP’s expectations in these statements. HP assumes no obligation to update these forward-looking statements
© 2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
© Press Release 2003



















