Westin Hotels Sensory Welcome Debuts during Venice Film Festival
Abudhabi - UAE 16 September 06- Thousands world cinema's most elite will experience Westin Hotels new Sensory Welcome program that brings to life the brand's new positioning of personal renewal. Westin Hotels Sensory Welcome program uses the sense of sight, sound and smell to deliver a true arrival experience where checking-in no longer feels like a transaction. During the two-week festival thousands will experience the elements of the new Sensory Welcome program as The Westin Excelsior plays host to several official festival events.
Upon arrival, guests will be greeted by the signature scent of White Tea by Westin Hotels. Custom designed to elevate the senses and transform any space into a relaxing oasis, the scent is gently diffused throughout the lobby area to greet guests upon arrival. Westin's music program, developed with eMusic.com Inc. the world's largest digital retailer of independent music, represents the global voice of the brand and was designed to bring music to the foreground of the hotel experience. Custom designed soundtracks provide guests with a rhythmic, melodic and energizing music experience. Ambient lighting, developed by the Westin Design team and Philips Lighting, sets the mood to the lobby space and balances the change from day to night with the transition to warm evening lighting and candles. Westin's signature global botanical program completes the experience, bringing a touch of nature and life to the lobby.
"Through our Sensory Welcome program we will create a renewing, relaxing and welcoming atmosphere and a truly memorable experience for all of our guests," said Sue Brush, senior vice president of Westin Hotels & Resorts "We are proud to have the opportunity to introduce this new program during the Venice Film Festival."
To experience Westin Hotels Sensory Welcome please visit the Buyers & Sellers Lounge at The Westin Excelsior, realized together with La Biennale, official organizer of the Venice Film Festival.
Westin Hotels & Resorts, with more than 127 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Mridien and the recently announced AloftSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com/pressclub
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Mouna Ouni
Public Relations Manager
Sheraton Abu Dhabi Resort & towers
0506679350
© Press Release 2006
