ikoo supports to Young Arab Entrepreneurs
ikoo, the largest advertising network in the Middle East and North Africa, has signed a series of exclusive contracts with new publishers and partners. This network expansion will add to the extensive portfolio of publishers that consists of more than 120 websites.
With year-on-year sales that have doubled over the first two months of 2010, ikoo has set out to capitalise on its success by taking on the role of sole media representative for leading Saudi dailies Al-Riyadh (alriyadh.net) and Okaz (okaz.com.sa), in addition to tdwl.net, aljamaheir.net, alrams.net, and sohbanet.com.
Since its launch in 2005, ikoo has been busy establishing premium partnerships with the region's leading portals and top publishers. Today, it attracts over 35 million users, serving more than 1.4 billion monthly pageviews. These make it ideal for advertisers looking to reach the maximum possible audience through themed sub-networks including sport, automotive, women, news, social media and business.
Both Al-Riyadh and Okaz are among the top print newspapers in Saudi Arabia, and having both of their online offerings as partners can only enhance ikoo's network among top publishers, not only in the Kingdom but across the region.
Meanwhile, tdwl.net is at its peak as a financial website, and adds a further string to ikoo's bow in this important field. And ikoo's partnership with sohbanet.com, alrams.net and aljamaheir.net show how the advertising network is prepared to diversify its portfolio throughout the Gulf and Arab world.
Across each of these properties part of a its portfolio of over 120 web sites -- ikoo has exclusive rights to certain advertising units. This range will enable it to use its status as sole media representative to manage the best possible placements.
Meanwhile, a further agreement for two years with the region's premier digital media planning platform, Effective Measure, brings with it a transparent system for advertisers and publishers that will further fuel online advertising spending and growth. With the increased demand for digital advertising in the region, Effective Measure's measurement tools have become necessary for planning intelligent online advertising campaigns.
Announcing the extent the new partnerships and initiatives would have on his company, ikoo CEO Isam Bayazidi said he was looking forward to "expanding our business into new areas and raising our profile even further within the industry, and at the same time help young entrepreneurs in generating revenues that will support their plans and ambitions to maintain and grow their websites."
He added: "When it comes to online advertising, ikoo is by far the leading advertising presence on the internet in the Arab world. Over the years, we have succeeded in building an audience of millions of consumers from all walks of life.
"And now, with these partnerships having been established, and our offerings significantly diversified through the premium nature of these web sites, we have a fantastic opportunity to grow our business in a wide range of new ways."
-Ends-
About ikoo:
ikoo is the largest advertising network in the MENA region, combining more than 120 website of leading publishers in the fields of sports, women, news, business, social media, automotive, and more. The company was founded in 2005 under the name E-Marketing, and was rebranded to ikoo in 2009 after it has been fully acquired by Jabbar Internet Group.
The ikoo network attracts more than 35 million monthly unique visitors and serves more than 1.4 billion monthly pageviews. The network is backed by the world-class campaign management system DoubleClick as the backbone for all operations, in addition to the contextual advertising platform Kalimat.
About Jabbar Internet Group:
With an established track record and a diversified portfolio of internet properties, Jabbar Internet Group (jabber.com) maintains its leading position in driving the internet industry in the Arab world through innovative products in the fields of e-commerce, internet payments, online gaming, search, and online advertising.
Jabbar Internet Group's assets include the leading e-commerce site Souq.com, online payment method cashU.com, Arabic search engine Araby.com, online gaming community Tahadi.com, and the advertising network ikoo.com.
For further information on Ikoo, please contact:
Ms. Zeina Akkawi
Managing Director
PAZ Marketing Management
PR and Events
Tel : +971 4 2272273
Email : zeina.akkawi@pazmarketing.com
Mr. Clement Dean
Account Manager
PAZ Marketing Management
PR and Events
Tel : +971 4 2272273
Email : clement.dean@pazmarketing.com
© Press Release 2010
