PHOTO
Development supports Dubai government's strategy to revitalize traditional areas of city
Dubai - wasl properties, one of the largest real estate companies in Dubai and a subsidiary of wasl Asset Management Group, has announced the launch of 'wasl hub' - a new mixed-use project in the Karama neighbourhood of Dubai.
When completed at the end of 2016, wasl hub is expected to become a landmark in Karama due to its distinctive features andlarge retail area designed to make it a bustlingand vibrant destination. The project will feature alley ways and paved temperature-controlled 'sikkas' in and around the project providinga comfortable walking environment for residents and visitors even during the hot summermonths.
"The launch of wasl hub reflects the ambitions of our integrated strategic plan that focuses on enhancing many of the traditional areas of Dubaiand specifically the Karamaneighbourhood by providing contemporary living with shopping and entertainment options for residents and visitors alike,"said Zainab Mohammed, CEO, Property Management and Marketing, wasl properties.
wasl hub earned its name due to its vast 170,000sq/ft.area, of which 60,000 sq/ft. will be allocated to over 70 retail shops and 32 restaurants and cafes. The project will feature312 apartments of one, two and three-bedrooms and provide ample parking to accommodate residents and visitors. The development aims toenhance the size and diversity of wasl properties' portfolioin Karama and will offer additional servicessuch as a swimming pool, children's playground, indoor gyms and around the clock security.
"The design of this new project demonstrates wasl properties' priority in incorporatingcontemporary characteristics to achieve the highest quality, thereby creating an ideal environment for those looking to upgrade to a more modern living style in Karama.waslhub will become a destination for individuals and families who keen to enjoy walking, shopping and the wide range of dining and café outlets within the project," added Zainab.
Today's announcement follows wasl properties' previous statements relating tothe completion of two other projects in Karama in mid-2014;'wasl onyx' and 'wasl amber.'Both of these developments were completely leased in just two weeks due to the high demand for householdunits and retail space in Karama. Earlier this year, the company announced the completion of 'wasl ruby,' also located in Karama, comprising 72 one, two and three-bedroom apartmentswithfacilities that include a swimming pool, children's playground and gymnasium. wasl ruby was completely leasedin a record 10 days.Adding to wasl's impressive portfolio of properties in Karamais 'wasl ivory,' a premium development launched this month. wasl ivory comprises a total of 90 one, two and three-bedroom apartments and has a retail area spanning 13,463 sq/ft., incorporating 15 shops and five food and beverage outlets.
wasl's Karama projects form part of an integrated plan set by the company to revitalise thedistrict and transform it into a modern contemporary neighbourhood. The companyis focusing on introducing a number of projects in the area that are characterised by distinctive architectural designs and modern amenities, providing high qualityfit-outs and servicesand plenty of parking for residents and visitors. Since 2008, wasl has introduced a total of 566 residential units spread across seven projects in Karama.The company's commitment to the area sees it with another seven other Karamaprojects in the pipeline that are to be built and completed between now and 2018.
For each of its projects, wasl propertiesconducts comprehensive field research to study the market demand in different areas of Dubai and determine necessary requirements. The company also relies on feedback through its various customer service offices and its 24 hour call centre. A large percentage of inquiries the company receives are related to residential and commercial space in Al Karama, indicating a high demand for this important area of the city.It is a sought after area because of several factors, notably its proximity to major areas in Dubai and its high population density and vitality, which are consideredimportant elements for the success of residential and retail projects.
-Ends-
About wasl properties
A subsidiary under wasl Asset Management Group, waslproperties manages an extensive real estate portfolio of over 25,000 residential and commercial properties within the emirate of Dubai. wasl also provides a full range of services in property leasing, facilities management in the leasehold and freehold markets, Owners Association Management services and technical services. Call centre operations provide customer support services to tenants around the clock.
For media enquiries:
Tariq Al Sharabi
Cicero &Bernay Public Relations
Tel: +971 4 334 2966
Mob: +971 50 626 5535
tariq@cbpr.me
or
Khaled Abu Hishme
Cicero &Bernay Public Relations
Tel: +971 4 334 2966
Mob: +971 50 532 6933
khaled@cbpr.me
© Press Release 2015
