O2 Named Wahooo! Waterpark's Official Communications Agency
Kingdom of Bahrain, December 7th 2009: Wahooo! Waterpark has appointed O2 Marketing Communications as their exclusive advertising and media consultant. Wahooo! is a colossal indoor-outdoor waterpark overflowing with giant waterslides, rides, wave pools, and kiddie pools right inside (and outside) the Bahrain City Centre. Wahooo! will even feature a Flow Rider, one of the world's largest surfing machines that generates an epic nonstop wave that reaches up to 3 metres in height.
Wahooo! is another one-of-a-kind project by MAJID AL FUTTAIM GROUP, the mastermind behind major projects such as Ski Dubai, Mall of the Emirates and the Bahrain City Centre. Being the first indoor outdoor water park in the region, Wahooo! will set Bahrain apart as an exciting destination with out of the ordinary entertainment sites that stretch the limits of the imagination.
Being a waterpark inside a mall, Wahooo! is an unusual concept completely new to the region featuring both indoor and outdoor water rides. It is a much larger scale than people assume, spanning an immense area of 15,000 sq. m. even though it is located in a mall. Ms. Shama Uchil, Marketing Manager of Wahooo! Waterpark said: "We anticipate a fruitful future for Wahooo!, not only as a key destination in Bahrain but one which will be well recognized in the MENA region as well. We are certain that our mission will be successfully achieved through our most recent collaboration with O2 Marketing Communications."
O2 will provide Wahooo! with exceptionally creative advertising services and comprehensive media strategies in order to effectively launch the Wahooo! brand. They will offer targeted communications solutions designed to actively engage Wahooo!'s key market segment. Samer Nassif, General Manager of O2 Bahrain said: "We are very proud to associate ourselves with the first water park of its kind in the Middle East. We look forward to unleashing our imaginations, and showcasing fresh creative concepts that will create extensive awareness while generating the excitement Wahooo! represents. Our challenge will be to live up to the sheer fun and enthusiasm of the Wahooo! brand."
O2 and Wahooo! Waterpark are collaborating in organizing a mega launch event for Wahooo's grand opening which will take place December 7th 2009. The event will comprise of creative launch ideas that will that will live up to the mind-boggling excitement and sheer magnitude of the Wahooo! Waterpark.
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About O2 Network
The O2 Network is an award-winning, research-oriented agency that has been established to fill the gap in the Middle East's communications industry. Founded in Dubai in 2005, the O2 Network consists of four agencies: O2 Marketing Communications (O2MC), O2 Public Relations (O2PR), O2 Interactive (O2i), and O2 Branding.
The O2 Network is renowned for its innovative communications strategies rooted in extensive market research. This researched methodology enables O2 to develop successful campaigns that effectively engage the consumer through multiple channels. O2's vision is to be the first UAE-based global marketing communications network to compete on the international stage. Through its unique approach "KNOW YOUR MARKET FIRST"™, O2 aims to put businesses, consumers, and the market at the core of all strategic planning. O2 Network prides itself on its high-profile, international client base. O2 partners have included Wahooo! Waterpark, Dubai Municipality, Mohammed Bin Rashid Establishment for Young Business Leaders, Durrat Marina, Tameer, aswaaq, Al Ain Dairy, Sheikh Hamdan Bin Mohammed e-University, Entrepreneur Business Village, Center of Waste Management Abu Dhabi, and the National Centre for Documentation and Research.
To learn more about this unique concept, please visit the O2 website at www.o2mc.net.
For Further Information, Please contact:
Ms. Banah Anabtawi
O2 Marketing Communications
Email: Banah.a@o2mc.net
© Press Release 2009
