Doha, Qatar (12 June 2013)
W Doha Hotel & Residences today announced the success of its 2013 environmental program, 'Make A Green Choice' (MAGC), that was launched in May of this year. The program offers over-night guests the option to contribute to an in house sustainability campaign by making simple choices during their stay. The idea is part of an overall global strategy spearheaded by Starwood Resorts that is committed to reduce electricity by 30% and water consumption by 20% across all properties by 2020.
W Doha is passionate about encouraging guests to consume less and support the planet as much as possible. As a result, the hotel has already had more than 200 guests deciding to 'go green' during their stay. Upon arrival, stay-over guests are invited to participate in MACG when they check in, by opting to declining housekeeping services to help reduce water and energy consumption. In return, members of the Starwood Preferred Guests (SPG) - the first hotel loyalty program to offer redeemable points not only for hotel usage, but with hundreds of airlines - will be rewarded with 500 Starpoints. Guests also have the option to allow the hotel to donate their points to UNICEF's environmental work for children.
MAGC complements the W Doha's ongoing environmental sustainability initiatives, to provide improved guest experiences that positively impacts operational conditions - a win-win for the environment, the guest and the organization. Already, Starwood has found that with just one guest 'making a green choice', the hotel can save roughly 37.2 gallons of water (enough for 1 person to drink almost two cups per day), 0.19 KWH of electricity (enough to run an Energy Star-rated laptop for 10 hours), and 25,000 but of natural gas (enough to heat a 400 square foot room at 70°F for four hours when it's 10°F outside).
Safak Guvenc comments, "Make a Green Choice is just the beginning of our ongoing journey towards environmental sustainability within the hotel, the local community and on global scale. MAGC is a brilliant initiative that highlights the environmental issues that we face, and strive to tackle these without detracting from the exceptional guest experiences we so proudly deliver. We will continue to work with Starwood Hotels and Resorts on similar engagement programs to drive awareness around green issues".
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About W Doha Hotel & Residences
Casual glamour meets urban energy at W Doha Hotel & Residences. Find insider access to the hottest shopping, buzzing nightlife and full array of restaurants and lounges located in the hotel. W Doha features 313 rooms and suites and 138 residences each one showcasing iconic design. Experience creative cuisine at Spice Market and Market by chef 3 star Michelin Chef Jean-Georges Vongerichten or try the W Café for mouth-watering snacks. The hotel invites you to mingle at one of the three bars & lounges, the Living Room, Wahm and Crystal, the sleekest spots in town, or kick back and re-energise at the only BLISS® Spa in the region, the WET poolside deck or SWEAT®, the state-of-the-art fitness facility. Finally, get some business done and connect with the world in the Wired Business Centre or meeting rooms. Should guests need to leave the hotel, they can discover historical culture at the Museum of Islamic Arts in the Corniche, or take in the sounds and spices of Souq Waqif, both only minutes away from W Doha, with the help of the hotel's own W Insiders. Too much choice? Rest assured the W brand's signature Whatever/Whenever service philosophy, will be able to offer you whatever you want - day or night!
About W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 40 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts and signature spas. With more than 12 years of proven success, W Hotels is on track to reach more than 50 hotels by the end of 2012. W Hotels and W Retreats have been announced for Paris, St. Petersburg, Guangzhou, Shanghai, Bali, Bangkok, Athens - Astir Palace, and Verbier, among other international destinations. For more information, visit www.whotels.com
© Press Release 2013
