Doha, 20 December 2010:  W Doha Hotel and Residences, the iconic figure in the hospitality industry, announced the launch of their latest luxury outlet, the W Café. The chic coffeehouse hideaway is poised to be a private place where guests can meet for business or retreat from the hectic world, relax with friends, and experience W's soft yet vibrant personality. A key component of this eclectic café is its intimate design that allows clients to savor a selection of organic teas and coffees, delectable deserts, and a plethora of custom-flavored cup cakes in W's newest slice of serenity.

W Café is designed to infuse avant-garde style with the unique perspective of creating a holistic coffee-place that seeks to stimulate the senses, and encourage people to speak and be heard. When creating an environment for guests to enjoy, W develops a world of unique expressions; one which blends functionality with form to develop a dynamic space where local residents and world travelers can chat in the comfort of their own soft-lit solitude. Central to the W Café's innate personality is a friendly, artistic atmosphere where guest can come relax, sip organic tea and coffee, and contribute to W Café's vibrant style with their own. W Café will host a vast array of flavorful cupcakes meticulously prepared to tempt you into tasting. W's newest delicious addition takes the playful elements of the cupcake and infuses it with the skill of its internationally trained chefs to create ecstatic taste buds and a longing for more. Whisper will be tucked away on the ground floor at W Doha's Living Room, and is poised to become one of the city's best kept secrets.

Safak Guvenc, General Manager of W Doha said:"W Café is our commitment to create innovative, open, and intimate spaces that allow people to interact and enjoy all that W has to offer. Like all other aspects of W's eclectic personality, we will guarantee that Wr Café brings an international flavor to our sense of playful luxury, while offering a place for locals to relax, enjoy the vibrant atmosphere, keep to themselves or meet interesting people. We are happy to offer this chic space to the community and provide a quiet corner where guests can savor the very best that W has to offer."

W Café is a designer-inspired place. The influence behind the design and concept of the café's innovative appearance is the trendsetting United Designers, a renowned international design firm that has facilitated concepts around the world.  The form of the café's design elements were created to directly translate an original intimate experience to each guest every time they arrive, and makes W Café  an eclectic place to escape the world.

The interior of the W Café is a contemporary mix of clear white, canary yellow, and iris purple to softly color up the guests' comfort. The lighting within the café is triangular cut crystal that was design to create a mellow artistic ambiance and reflect the environment's subtle vibrant style. W Café will be hosting artistic welcoming nights, amongst other events, for local ladies to enjoy succulent pastries, discuss art, and relax in style.

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About W Doha Hotel & Residences:
W Doha is a leading-edge, contemporary lifestyle experience with a complete service offering, including 291 guest rooms including 31 suites, and 154 W branded Residences. To experience W's approach to B&F (Beverage and Food), W Doha features three stylish bars for guests to mix and mingle including the signature W Living Room experience; Wahm, a modern poolside lounge, and Crystal Lounge, a sleek, fashionable spot where guests can sip cool cocktails and groove to the latest world beats. In addition, W Doha boasts three signature restaurants, including modern cuisine at Spice Market and Market by Jean-Georges, both concepts created by three star Michelin Chef Jean-Georges Vongerichten. W Doha offers the signature Bliss® Spa, New York's hottest spa to unwind, Alexandre Zouari hair salon from Paris to bring the signature Parisian flair and glamour in Doha and Teuscher Chocolates of Switzerland from Zurich, all introduced in the Middle East for the first time W Doha is conveniently located in the West Bay of Doha on the Qatar peninsula, providing easy access to Doha's world-class shopping destinations, pristine beaches and water sports facilities, first-class greens of Doha Golf Club, and scenic Corniche waterfront district. www.whotels.com/doha. 

For more information, please contact:
Hala Kassab
ASDA'A Burson-Marsteller, Qatar
T: +974 4 4351 113 
F: +974 4 4351 511
E-mail : h.kassab@asdaa.com 

© Press Release 2010