Local brands perform well this year
Dubai, United Arab Emirates: Superbrands, the independent authority and arbiter of branding, announced that the voting process to choose the brands in the UAE which will be recognised and honoured as a Superbrand 2016 has commenced.
Speaking on the stringent selection and voting process, Mr Mike English, Director, Superbrands Middle East, said, "The Superbrands programme identifies those brands which have captured the imagination of the general public. We do this by compiling a list of every brand available throughout the whole country. This list is huge with more than 10,000 brands so it has to be whittled down to make the process easier to manage. This is done by our Superbrands Council who create a shortlist of brands that the public are invited to vote for. We put the shortlist online and then invite the CEO and Marketing Director of all the shortlisted brands to score the other brands on the list."
"When this process is complete we compile the results and all those brands that score in excess of 80% are awarded the accolade of Superbrand. The winning brands are invited to a Gala Tribute Event where they receive their trophies. We also compile a beautiful coffee table book which tells the stories behind the success of each winning brand and serves as a permanent reminder of the brands' achievement. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand's exceptional status," concluded Mr. English.
2016 marks the twelfth edition of the Superbrands programme in the UAE which is considered the 'Oscars of Branding' by the corporate world and is the culmination of six months of stringent evaluation and voting by the Superbrands Council members and through the online poll.
Competition among UAE brands to be a Superbrands is fierce. In 2015, more than 1,500 leading brands in the UAE were scored. Of the total number of Brands that were considered, only a select few made the cut to be recognised and awarded the Superbrands title.
"Every year we are excited to see more local brands making it to the Superbrands list including some new entrants. At Superbrands we want to support and encourage local home-grown brands to compete with the big international names. " concluded Mr. English.
- Ends-
The United Arab Emirates Superbrands Council:
· H.E. Sheikha Lubna Bint Khalid Al Qasimi, Minister of International Cooperation and Development
· John Brash, Managing Creative Director, Brash Brand Strategy & Design
· Laila Suhail, Chief Executive Officer, Dubai Shopping Festival
· John Deykin, General Manager Books, Motivate
· Mishal Kanoo, Deputy Chairman - UAE & Oman, The Kanoo Group
· Colm Mcloughlin, Managing Director, Dubai Duty Free
· Hala Badri, Executive VP Brand & Communications, du
· Mike English, Director, Superbrands Middle East & North Africa
· Dr. Ram Buxani, Chairman, ITL Cosmos Group
About Superbrands UAE
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.
Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 15,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com.
For further information, please contact:
Sharon Divan
OAK Consulting
Email: sharon@oakconsulting.biz
Tel: +971508444823
© Press Release 2015
