Amman, October 17, 2010: Mahmoudia Motors, one of the leading automotive groups for premium car brands in Jordan, has announced that the Volvo City Safety technology that is available on all new Volvo car models has received the Euro NCAP Advance rating, an award for new and exceptional safety technology that was awarded for the first time ever at the Paris Motor Show.

Ra'ed Shaban, Acting General Manager of Volvo, stated, "We are delighted that Volvo is the recipient of this prestigious award that recognises carmakers for offering pioneering and cutting-edge preventive safety systems. This award is further evidence of why Volvo is considered the world's safest luxury car brand and the pioneer in developing technology that keeps drivers, passengers and other road users safe."

Volvo City Safety was first introduced in 2008 with the launch of the Volvo XC60 to combat low-speed rear-end impacts, which account for more than 50% of all collisions. At speeds below 30 km/h, the system automatically brakes the car if the driver is distracted and fails to react when the vehicle in front suddenly stops or slows down. At speeds below 15 km/h Volvo City Safety can entirely avoid an impact, while between 15 and 30 km/h the system significantly reduces the car's speed and reduces the possibilities of an accident.

The Euro NCAP Advance rating was awarded for the very first time during this year's Paris Motor Show and is a complement to Euro NCAP's current assessment system in which car models are tested in a variety of situations and then rated for safety with up to five stars. The method used for assessment in Euro NCAP Advance is based on scientific data provided by the car manufacturers which are then analysed by a panel of experts appointed by Euro NCAP. Only safety systems available on car models that have already undergone the original test are eligible for the award.

Since its introduction, Volvo City Safety has received widespread attention and has already secured a number of awards, including the Paul Pietsch Award from German motoring magazine Auto Motor und Sport, Best Safety Choice from the Spanish Safety Institute - Centro Zaragoza - and the USA's Traffic Safety Achievement Award.

The City Safety feature is available on all new Volvo car models at Mahmoudia Motors showroom in Wadi Saqra.

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About Mahmoudia Motors
Mahmoudia Motors, established in 1999 as part of Al Mahmoudia Holding, is the official dealer of Jaguar, Volvo and Land Rover cars in Jordan. In addition to providing its customers with premium car brands, Mahmoudia Motors has consistently been recognized over the years for its exceptional after sales customer service by numerous regional dealership awards.

For further information please contact:
Yasmin Sati
Account Manager
iRelations
Tel: +9626 461 1014
Fax: +9626 461 1018

© Press Release 2010