Company offers special 50 per cent discount on all slimming, beauty packages

VLCC's holistic approach has extended a total weight-loss of 25 tonnes till date

Dubai, December 26, 2006: VLCC - one of the region's first scientific weight management companies - is marking its first anniversary in the UAE. As part of its Anniversary celebrations, VLCC is offering up to 50 per cent discount on all its slimming and beauty packages at its centres across the UAE.

In the last one year, VLCC has steadily delivered on its promise to its consumers to provide state-of-art services in a congenial and comfortable environment extending world-class scientific and tailor-made fitness and beauty services to the health and fitness conscious people in the UAE and region.

On the landmark occasion, Mukesh Luthra, Chairman and Managing Director at VLCC, said: "Over the past year, we are pleased with our success in extending a scientific approach to our customers. Helping our clients lead a slimmer, fitter and healthier life is paramount for us and we continue to deliver successful results. Just ask any one of the 1100 women or the 1200 men customers who walked into one of our three centres over the last year with a desire for change and walked out glowing with health and renewed confidence. On this occasion, I would like to thank the Federal Government and our patrons for their support and cooperation, which has helped us succeed in our endeavours in the UAE."

Mr Luthra said that the company planned to invest more than AED62.5 million in the region and to open 28 centres throughout the Middle East by 2010. VLCC opened a new centre in Sharjah on 7 December and plans to open additional centres in Dubai, Abu Dhabi and Ras Al Khaimah. "We are confident that our presence will continue to grow in the midst of our aggressive regional expansion plans. We will continue to expand our services across the board in the region and offer innovative solutions in the regional wellness domain," he added.

After the proposed opening of its Abu Dhabi centre next month, VLCC will make its foray into Qatar, Oman, Kuwait and Saudi Arabia. Revenues from its Middle East operations are projected to climb to AED165 million by March 2009 - a figure expected to surpass the company's earnings from the operations in India.

With its holistic approach, VLCC has offered an average weight-loss of 3 kg per person per month, leading to a total weight-loss of 25 tonnes till now across all its centres in UAE and India.

In the UAE, VLCC currently operates three centres -- (1) Spinneys building on Trade Centre Road with separate facilities for men and women (2) Al Wasl Road, Jumeirah exclusively for women and (3) Crescent Tower, Buhaira Corniche, Sharjah with separate facilities for men and women.

All the VLCC centers offer a vast array of world-class scientific and tailor-made weight-loss, skin and hair services for men and women. VLCC's appeal lies in its path-breaking introduction of scientific weight loss solutions sans surgeries, controlled diets, strenuous exercise and pills. All the programs are the result of extensive research and scientific trials. VLCC with its team of qualified professionals -- Doctors, Nutritionists, Dieticians, Psychologists, Counsellors, Physiotherapists, Cosmetologist and Nurses, employs a multi-disciplinary approach to help both men and women with weight related problems.

For VLCC, each individual is unique, in terms of lifestyle, attitude, and "body logic" - viz. the kinds of pressures and constraints he/she faces, or aspects like dietary habits. Accordingly, the approach is to provide unique solutions - a holistic and scientific approach in addressing the mind and body, and oriented towards transformation. The principle essentially encompasses modification in the diet, activity and life style planned on an individual basis. The slimming programs are strictly based on scientific principles and are customised as per individual need, medical status and body composition analysis.

The VLCC approach focuses on longer term solutions that address the core of the problem rather than just its outward manifestations. The programs are holistic in approach with weight loss coupled with essential body firming, toning and detoxifying therapies, which help tighten the skin by providing the requisite skin tone. More importantly, the emphasis is not merely one-dimensional, but covers the entire gamut of wellness through slimming, skin and hair.

-Ends-

About VLCC:
Starting as a single centre in New Delhi in 1989, VLCC is today India's leading chain of health, beauty and fitness centers to become an over AED 245 million business. Widely recognized for its scientific weight loss solutions and therapeutic beauty approach, it offers services over a quarter million square feet of retail space across nearly 104 centers in 48 cities across India and the UAE.

Established as the leader in the Indian beauty, health and fitness industry, VLCC Founder and Mentor Ms. Vandana Luthra is today regarded as an authority in the business of wellness. Having pioneered the concept of complete well-being, both inside and outside, Ms. Vandana has further integrated VLCC into product and brand extensions -- VLCC Personal Care range of products, VLCC Nail Studio and Spa, VLCC Workout Factory and VLCC Institute.

For further information, please contact:
Naeem Badiuzzaman
PanGulf Public Relations
Tel: +971-4-295 3456
Fax: +971-4-295 1027
E-mail: naeem@batespangulf.com
 
Contact details for VLCC centres in UAE: 
Crescent Tower,
Buhaira Corniche,
Sharjah: +971-6-5562286

Al Wasl, Jumeirah,
Dubai:
+971-4-3429986,
+971-4-3441128

Spinneys next to BurJuman Centre,
Dubai: 
+971-4-3599552,
+971-4-3599577
Toll Free: 800 VLCC (800 8522)

© Press Release 2006