PHOTO
Dubai – Visa Inc. (NYSE:V) today unveiled a partnership with iconic former footballer Didier Drogba for its ‘Where You Shop Matters’ initiative, that is championing and supporting small businesses (SMBs) around the world while encouraging people to shop local. As the Official Payment Services Partner for Africa Cup of Nations (AFCON) 2021, Visa and Drogba will continue to partner to inspire and ignite excitement around one of the world’s most watched football tournaments, taking place in Cameroon in January 2022.
“Having lived and played in countries around the world, I have seen the important role that small businesses and entrepreneurs play in supporting communities everywhere,” said Didier Drogba. “After a very difficult year, it is vital that we all come together to support the small shops run by our families, friends and neighbors. My career wouldn’t have been possible without that first ball bought from a local store, and together with Visa, I hope we can support other businesses that help make dreams come true.”
During the current marketing campaign for the ‘Where You Shop Matters’ initiative, Drogba shares the pivotal role that shopping locally had in his journey to becoming a hero for millions around the world, and how his very first ball was bought from a local store in his community. The campaign aims to help support SMBs get back to business and to prosper through a number of initiatives including its Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses. The Hub also features leading merchants who embody the passion and entrepreneurial spirit of small businesses.
Drogba’s partnership will also span to Visa’s sponsorship of the AFCON 2021 Tournament that is scheduled to be held in Cameroon starting in January 2022. As well as being the all-time top-scorer and captain for the Ivory Coast national team, Drogba was twice recognized as African Footballer of the Year. During his club career he made almost 500 appearances for clubs in six countries including two highly decorated spells at Chelsea where he played over 250 matches and scored more than 100 goals.
“From his early beginnings to becoming a global icon, Drogba’s football achievements are as inspirational as his incredible humanitarian work and efforts to support progress everywhere,” said Mohammed Ismaeel, senior vice president and head of marketing, Visa Central & Eastern Europe, Middle East & Africa. “At Visa, we are incredibly proud to be working alongside Drogba and to learn from someone who has done so much to champion communities and entrepreneurs everywhere, while having reached the pinnacle of his sport. We are so pleased to have Drogba serving as the face of our ‘Where You Shop Matters’ campaign and to help share the commitment, dedication and inspiration to which we all aspire.”
To watch Drogba talk about how his local sporting store helped him take his first steps to his global career, watch his video here as part of Visa’s ‘Where You Shop Matters’ campaign.
-Ends-
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.
Media Contact:
asda’a bcw, Dubai, UAE
Dhanya Issac | Marianne Moller
E-mail : Dhanya.Issac@bcw-global.com , Marianne.Moller@bcw-global.com
Tel: 971-4-450-7600
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
