Dubai, 25th February, 2008:- Vice Versa is launching a unique Affiliate Partner programme not only aimed at the on-line community such as city and travel portals, tour operators and airlines but also aimed at corporations facing the visitors once they have arrived in Dubai. Partners which sign up to promote the Vice Versa smart card scheme for travellers to Dubai will get the opportunity to offer their customers, the Vice Versa welcome package as a further value-added benefit in their value proposition for destination Dubai.
Vice Versa acknowledges the Affiliate Partners by rewarding them with suitable commissions as well as the opportunity to co-brand the Vice Versa Welcome package to tie the benefit of the Vice Versa card to the partners own brand and services, depending on performance and financial arrangements
The Vice Versa Welcome package is complimentary to the Affiliate Partners and visitors to Dubai. The Vice Versa card is presented along with a pocket sized Premium Guide in sparkling silver and gold colors, and includes a Dubai City Map, shopping mall floor plans and a full listing of more than 275 Partner outlets that offers up to 20% instant cash-rewards. Partner outlets are selected with the visitor in mind and include brands like Hugo Boss, Tommy Hilfiger, Calvin Klein etc. as well as great dining and entertainment outlets in Dubai. The Vice Versa silver card is conveniently offered by the Affiliate Partner for immediate use.
Not only does the Vice Versa Affiliate Partner Program provide an additional revenue stream for businesses aimed at visitors to Dubai, but it also provides the same business with an opportunity to enhance the Dubai visit experience for their customers, having arrived in Dubai. The revenue model is based on sharing the actual card fees earned from usage of the cards
As the programme is covering both the digital environment and the on site destination specific businesses, the Vice Versa package will be promoted both in Dubai and online.
Depending on whether the customer is a first time visitor or a frequent traveller, the affiliate partner programme can be tailored to offer the Vice Versa Silver card and the Gold card package accordingly.
"Many visitors see Dubai as an excellent destination for shopping, dining and entertainment. The premium visitors look forward to upscale packages from tour operators and airlines that promise deeper knowledge of the Emirate. By integrating a life -style oriented card programme such as the Vice Versa smart card scheme in to their comprehensive package, they are widening the scope and enriching the quality of their service offerings to suit the sophisticated tastes of their clientele. Hence we welcome such tie-ups and synergies with the travel industry", says Kira Milan, Founder and Managing Director Vice Versa.
For the on line business Vice Versa can be offered as Dynamic Packaging, Banners and Text- links depending on the nature of the portal. The Dynamic Packaging option is designed for airlines, travel and activity portals with existing product engines, whereas the Banner and Text link options is meant for City or News or Guide portals that do not have any booking engine. when the traveller clicks on a banner, he or she will be automatically re-directed to the Vice Versa site for online registration and once the card is being used in Dubai, the Affiliate partner will receive a commission adding a new revenue stream to their business and a smart benefit to their customers.
The affiliate partner will be allocated a specific partner login ID and password, giving access to a daily online reporting system, which helps them to monitor and track the activities of the cards they have distributed. The new affiliate program creates a win-win scenario for both travellers and the affiliate Partners.
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About Vice Versa International FZ-LLC
Vice Versa International FZ-LLC wholly owns and manages the Vice Versa card programme, a smart chip card programme designed for premium visitors to use in some of the world's most exciting and cosmopolitan cities. The programme showcases the capabilities and wide range of features Vice Versa International's technology can offer the retailer, such as immediate card acquisition and activation, instant reward and redemption and the ability to run both an incentive programme and a loyalty programme on the same terminal. The technology can be adapted to run incentive programmes, loyalty schemes and e-purse and events solutions for any size of retailer or service provider. All data is stored and processed at Vice Versa International's headquarters and technology hub in Dubai Internet City and communicates with the 'plug & play' terminals in the network.
Contact:
Priya Arjun
PR & Communications
Vice Versa International
Ph;-+971-4-3654999
M-050-8876702
© Press Release 2008
