Dubai 27 May 2008: VEKA AG, one of the leading global system providers and manufacturers of uPVC profiles for windows and doors, has opened its office in the UAE in the Dubai Airport Free Zone.
Senior executives from the company along with local dignitaries and clients attended a ribbon cutting ceremony followed by a cocktail reception and dinner at the Park Hyatt Dubai.
Having been trading from its regional base of Dubai for almost 12 years, the opening of a dedicated office consolidates their presence in and commitment to the UAE, as well as enabling them to better service the region of Middle East and Africa, which is becoming increasingly important in their global development of the brand footprint.
The massive growth in the construction sector and real estate market across the Middle East has led to a multi-fold increase in a need for VEKA's products in the region. It is one of the fastest growing regions in the company's portfolio today.
VEKA window and door systems using versatile profile concepts are tailored in an ideal way to the country-specific particularities of different markets. VEKA's profiles have a wide range of country-specific designs and can withstand the freezing cold of Russia and the blazing heat and UV of the Middle East and Africa.
Headquartered in Germany, with over 3,300 employees world-wide, and an annual group turnover of over € 725 million, VEKA is well positioned to compete in world markets, with 28 thriving subsidiaries on three continents and representations in all major markets worldwide.
Mr. Bonifatius Eichwald, Member of the Board, Sales and Marketing said, "I am delighted to be in Dubai to formally cement our presence here with the opening of our new office. This is an incredibly dynamic and fast-growing market and we are constantly excited by the opportunities in the region. We look forward to increasing our presence here and across the Middle East and Africa."
Mr. Venky Kosaraju, General Manager for Middle East and Africa said, "Dubai is one of our priority markets going forward and we have spent a number of years slowly building up our presence and brand profile in the region. With the formal opening of our Dubai office, we are reaffirming our commitment to the region and our long-term strategy for growth in this dynamic market sector.
He continued: "Our products represent top German quality, backed by superior techno-commercial service, for which we are known to be the best in the industry. This is what keeps us constantly in the lead. Our products could contribute significantly to energy savings, as thermal insulation is an inherent feature and advantage which our products offer."
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About VEKA AG:
VEKA AG's management has remained in family hands despite the change of their corporate form to a joint stock company, thus also retaining the benefits of the success factors which made the company grow large.
Selective expansion policy led to constant growth and also to an increased international commitment in the early eighties. In Spain, France and the United Kingdom subsidiaries were founded and all of these operations went on to play a major role in their domestic window markets. VEKA's commitment in other parts of the world began in 1983 with the foundation of VEKA Inc. in the Unites States.
VEKA profiles are developed in Germany and certified by independent test laboratories. They serve as a symbol worldwide for top quality in the new building and renovation sectors.
For further information please contact:
VEKA AG Public Relations:
tel.: +49-2526-29-0
email info@veka.com.
FD Dubai Martine van Wyk:
tel.:+971 4 332 8832
email martine.vanwyk@fd.com
© Press Release 2008
