Amman - October 10, 2006 - The USA Rice Federation held an Iftar for US Rice traders at Le Meridian Hotel, solidifying the Federation's dedication towards supporting and improving the industry for rice traders in the Kingdom, announced Fouad Abdel-Latif, Managing Director of Memac Ogilvy, USA Rice Federation's representative in Jordan.

In a festive and funny atmosphere, provided by the look alike and mimicry show of regional sensation Basem Faghali, US rice traders and Memac Ogilvy Jordan employees enjoyed great conversation and exceptional cuisine at the  five star hotel.

"Jordan is a sophisticated market for US Rice; and so it is very important for us to discuss issues and upcoming strategies in a relaxed and calm atmosphere; away from our day to day pressures. The venue and the time were an ideal fit for us. Furthermore, Ramadan is really a time of human bonding; and we see this as an ideal time to enjoy each others company."

"Memac Ogilvy Jordan is a Strategic partner of the USA Rice Federation; as we have been involved directly & still do for development and growth of the US Rice sector in Jordan, Saudi Arabia & Dubai. At this occasion the USA Rice Federation and Memac Ogilvy would like to thank our partners for their cooperation and devotedness and the opportunity to work together on such a prestigious account."

USA RICE FEDERATION

The USA Rice Federation is the national advocate for all segments of the U.S. rice industry, representing rice growers, millers, processors, brokers, major rice exporters and other affiliated industries. Associate members cover virtually the entire marketing and distribution channels for U.S. rice.

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For more information, please contact
USA Rice Federation representative in Jordan
Fouad.Abdel-Latif@ogilvy.con

Fouad Abdul-latif
Memac Ogilvy & Mather
Telephone (962) 6 5524287

© Press Release 2006