Education programs for Bahrain schools also planned

Wednesday 8th April, 2009 Manama, Bahrain: Bahrain's leading strategic branding consultancy Unisono is taking the Kingdom's premier utility Hidd Power Company (HPC) to new levels by creating a world-class brand and a revamped, corporate look.

The company's new brand reflects its commitment to sustainable delivery of essential electricity and water and its keenness to contribute to raising environmental awareness amongst the youth in Bahrain.

The new HPC identity and brand will be launched at the opening ceremony of The Riffa Views Bahrain International Garden Show (RVBIGS) on April 16th, 2009. HPC was introduced as Vision Sponsor by its branding consultancy Unisono due to the natural alignment with the theme of "Water for Life". Unisono, Strategic Partner of RVBIGS, has been keen to promote the show as a great vehicle for fulfilling corporate social responsibility (CSR) objectives and were delighted by HPC's commitment.

Amy Morgan, Director of Strategy at Unisono explains: "RVBIGS was the perfect platform to launch HPC's new brand. The 2009 theme 'Water for life' inspired HPC to support the show in the key role of Vision Sponsor, a demonstration of their commitment to Bahrain as well as meeting their corporate social responsibility objectives. The show weaves aspects of business and environment into an educational showcase about sustainable development, and with our plans to help HPC launch an educational program in Bahrain, there was an obvious synergy that made this event a natural fit."

The educational program will be focussed on building environmental awareness and will be primarily aimed at educating young people in Bahrain. The programme will be undertaken in with the United Nations Environmental Program (UNEP) following Unisono's inspiration and facilitation of the partnership.

Amy Morgan said that matching UNEP with HPC was also a logical match. "With the United Nations Decade of Education for Sustainable Development underway, and UNEP's long-standing involvement with the Bahrain community, it made sense to partner them with HPC. Unisono's vision is 'To positively transform', and we certainly believe there is a great need to transform our approach to sustainability, connecting HPC and UNEP via a visionary and transformative programme is an exciting opportunity."

David Hadfield, Executive Managing Director, HPC comments: "One of HPC's goals is to raise environmental awareness, particularly among Bahraini youth. As a privately owned company, we are committed to the community we operate in, and as a water company, we are staunch supporters of renewable energy. Our school programs will be the first step in a comprehensive education program that aims to raise awareness about one of Bahrain's most important natural resources. The results of the branding project with Unisono are fantastic - beyond our expectations, we are really very proud of the work. The experience has not only given us a renewed sense of energy, it has inspired us to see our potential as an educator. Unisono's solution will go a long way in helping us to attract the attention of today's youth and encourage their participation."

Hadfield said that HPC expects that the new brand will also support recruitment by making HPC stand out in the Bahraini community, in more ways than one. "Our long term strategy at HPC is to Bahrainise the company, even though it is owned by outside investors. Our new identity will make it easier for people in Bahrain to see who we are and understand the important role that we play in the Kingdom. We want our team and future employees to feel proud where they work - we are a modern and innovative company, our new image clearly communicates that philosophy."

HPC owns and operates a power and desalination facility that has the capacity to supply about 75% of Bahrain's water needs, thereby reducing the amount of groundwater that needs to be extracted from aquifers. The company currently supplies about 65% of the Kingdom's water (meeting the World Health Organization's drinking water standards) and 35% of its electricity needs. HPC has three shareholders: International Power (UK), GDF Suez (France) and Sumitomo Corporation (Japan). The shareholders currently manage more than $6 billion in similar power and water projects in five GCC countries.

To find out more about Unisono, visit www.inunisono.com

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Unisono Strategic Branding Consultants
Founded in May 2006 Unisono's vision and mission is to positively transform their partners through creativity and business consultancy. Faith, Passion and Imagination are the core values of Unisono.

Their international team comprises of committed Brand Strategists, Project Managers and Creative 'Champions' to deliver a breadth of strategic and creative solutions across a wide range of industry sectors. Unisono creates inspiring brands and powerful communication strategies, marketing and advertising campaigns, interactive digital, print and event solutions.

Unisono's Rebrand for Bahrain's National Insurance company - BNI, has been awarded Best of Nation by the World Logo Design Awards (Wolda). The prestigious award is fast becoming the Oscars of the Branding world.

Unisono has also created a wide range of local & regional brands including Automo, Dent Dr., Invita, Projects Group, BNH & BNI, Rizon, Meritas, La Marine and many more. Unisono has also refined, managed and/or created brand experiences for a diverse range of household brands including Toyota F1, Lexus, Citroen, SsangYyong, KFH Automall, Al Wa'ab City, Zawya, and First Bahrain. 

For further information, media interviews, photography on Unisono, please contact:
Megan Macleod at Warren Macleod Consultancy on +973 3933 1823 megan@warrenmacleod.com

Julia Marr at Warren Macleod Consultancy on +973 3691 8613
julia@warrenmacleod.com

 

© Press Release 2009