Dubai, UAE - 17 July 2007 - Axis Communications launches today in the MEA region, the AXIS 215 PTZ Network Camera, a Pan/Tilt/Zoom camera that provides full 360 degree panning by the use of the new and unique auto-flip feature.  The highly compact AXIS 215 PTZ is perfect for the indoor surveillance of shops, reception areas, schools, offices and other places that require both overview and zoom functionalities.

The AXIS 215 PTZ also features automatic day and night functionality, 12x optical zoom, 4x digital zoom and auto-focusing. Simultaneous MPEG-4 and Motion M-JPEG video streams at resolutions up to 4CIF allow for optimized quality and bandwidth usage. Pre and post-alarm image buffering, video motion detection, as well as scheduled and triggered event functionality with alarm notification all combine to create an effective solution for indoor monitoring. Two-way audio support enables remote users not only to view, but also listen in on an area and communicate orders or requests to visitors or intruders, thereby increasing the monitoring options. AXIS 215 PTZ also supports audio alarms, making it possible to detect the noise from intruders even in the dark.

All PTZ cameras have a mechanical stop that prevents the camera from panning the full 360° degrees and thereby breaking the cables between the camera and the main board. This means that following -e.g. a person walking behind the camera - would not be possible; you will only see them when they appear in the camera's angle of view. For the AXIS 215 PTZ, the unique auto-flip feature reverses the pan direction whenever the camera reaches the mechanical stop at 180° and does so in around one second. Auto-flip means the AXIS 215 PTZ has no blind spots and is suitable for mounting in the centre of the ceiling. The comprehensive set of network security features in the AXIS 215 PTZ includes multi-level password protection, IP address filtering and HTTPS encryption.

Gilles Ortega, Country Manager, Axis Communications, MENA commented: "We are now seeing a great increase in the demand for small maneuverable cameras, which is due to the fact that network video makes it possible to remotely pan, tilt and zoom without using any extra cables. Examples of target applications are all types of indoor surveillance where the user can benefit from changing the field of view, for example to follow a potential shoplifter, or to redirect the camera to preset positions whenever there is an alarm."

Gilles Ortega, Country Manager, Axis Communications, MENA commented: "With Axis, the physical size of a network camera does not equate with a reduction in functionality.  The AXIS 215 PTZ offers full pan/tilt/zoom with unique auto-flip giving it exceptional flexibility in terms of its usage and sitting." 

The AXIS 215 PTZ is supplied complete with all indoor mounting accessories. (A separate housing is available for outdoor use.) The product is supported by the industry's largest base of application software through the Axis Application Development Partner program, as well as the AXIS Camera Station video management software. The AXIS 215 PTZ will be available through Axis distribution channels from now.

-Ends- 

About Axis Communications
Axis Communications is the global market leader of the network video market. The world market for network cameras alone will be worth more than $1 Billion by 2010. The network camera market is set to have a CAGR of close to 38 per cent per year over the next five years to reach a value of $1.3 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled 'The World Market for CCTV and Video Surveillance Equipment 2006 Edition' published in October 2006.  

About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance.  Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on OMX Nordic Exchange, Large Cap and Information Technology.  

For further information about Axis Communications in MENA region, please contact:
Gilles Ortega,
Country Manager,
MENA,
Axis Communications
Tel: 009714-2149516
Email: gilles.ortega@axis.com

Sawsan Ghanem
AMCIPR,
Active PR
Tel: 009714-3900228
E-mail: sawsan@activepr.biz

Elaine D'Souza,
Active PR
Tel: 009714-3643085
E-mail: elaine@activepr.biz
Website at www.axis.com

© Press Release 2007