Dubai, January 26, 2008: Have you ever dreamed of creating perfectly 'poker straight' catwalk hair? Have you tried to achieve sexy modern tousled waves or perhaps struggled to make beautiful frizz free curls that could keep up with the likes of Madonna, Kate Winslet or Naomi Campbell? If you thought glamorous glitzy hair was out of your reach - think again! From this January, Boots, the UK's leading health and beauty one-stop shop offers the complete Umberto Giannini Hair Cosmetics Range exclusively and for the first time ever in the GCC.
Umberto Giannini, a hair stylist whose visionary expertise has infiltrated the hottest fashion runways, has launched his exclusive range of salon professional hair care products at Boots allowing you to choose the perfect product combo that best suits your tresses. The prestigious hair cosmetic lines have received outstanding reviews in the UK and granted Umberto Giannini the title of UK Hairdresser of the Year Award in 1999!
Commenting on the launch, Richard Morgan, Managing Director of Boots, MH Al Shaya Co. said, "We are very pleased to finally unleash this fine professional salon brand in the region. Umberto Giannini certainly adds that extra bit of glamour to our vast existing range of hair styling and care products. At Boots we aspire to offer variety of products available in every price range all under one roof."
The Beauty Secrets Range is the jewel in Umberto Giannini's crown, which is set to revolutionise hair cosmetics. The Overnight Beauty Moisture Balm is the first of a kind night cream for hair that acts like a moisturiser to replenish and protect hair while you sleep - it doesn't even require washing out the following morning - your hair is nourished, smooth, soft to the touch and ready to go. This is a dream come true for styling hair in our rather warm and sticky regional climate!
The five other product ranges include: Colour Care, Curl Friends, Dazzling Shine, Incredible Body and Sleek & Chic. The new re-formulated ranges have been designed specifically for different hair types to enhance and maintain beautiful, glamorous hair. They have been developed using the latest technology in shine-boosting properties, cationic conditioning ingredients and styling polymers. If any of these 'tickle your fancy', you can also apply from root to tip in a convenient 'mini size', a perfect addition to every ladies' handbag.
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About Alliance Boots:
Boots is the UK's leading international pharmacy-led health and beauty group. Boots merged with Alliance UniChem to create Alliance Boots in 2006. With an international network of approximately 3,000 retail outlets across 14 countries and a wholesale distribution network that serves over 125,000 customers, Boots recently entered the Gulf market in a partnership with the MH Alshaya Group. The leading health and beauty retailer currently has stores in Dubai, Abu Dhabi, Quatar and Kuwait and has plans to expand across the GCC.
For further information, please visit www.boots.com/gcc
Boots is currently open in:
UAE
Abu Dhabi
Blue Tower
Al Wahda Mall
Dubai
Ibn Battuta Mall
Al Safa Park
Mall of the Emirates
Al Wasl Maternity Hospital
Al Dhiyafah Street
Deira City Centre
The Village Mall, Jumeriah
Dubai International Financial City
Residence 1 - Burj Dubai
Kuwait
Al Manshar, Fahaheel
Awatad Tower, Kuwait City
Fashion Way
Plaza Hawally
Farwania - Habeb Al Monawer St.
Jahra2, Area 45 Al Khazaee St.
Airport Mall - Kuwait International Airport (departure level)
Awtad Centre, Jahra
Souk Sharq Mall, Gulf Road
Avenues Mall 1
Avenues Mall 2
Marina Mall
Boots Khanza, Area 96
Faiha Co-Op
Qatar
Villiaggio Mall
For further information, please contact:
Kim Pinto/Heather McPhail
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
k.pinto@asdaa.com /h.mcphail@asdaa.com
Richard Morgan, Managing Director - Boots, MH Alshaya Co
M.H. Alshaya Co.
P.O. Box 261422
Jebel Ali Free Zone
Dubai, UAE
Tel. Office: + 9714 8038724
© Press Release 2008
