Dubai, UAE, April, 09, 2017 

Global steel pipe producer, Interpipe, has launched an online service that securely verifies its pipe products and reduces counterfeiting.

Interpipe’s pipe labels are each imprinted with a QR code with encrypted details that are unique to the customer order. Every QR-code is linked to the company’s database of shipped orders. To check the origin of the bundle, customers just have to scan the code via their smartphones. If the pipes are genuine, the consignee will be redirected to the webpage with details such as the volume of products, the number of inspection certificate, date of shipment and heat number. Otherwise, the customer will be notified about the possibility of counterfeiting and provided with the contact details for the regional sales office to verify the supply.

Andrey Burtsev, Commercial Director for Middle East, Africa and Asia markets, Interpipe, commented:“The Steel Alliance against Counterfeiting employs a multifold approach against counterfeiters. As a key member of the Alliance, Interpipe implements additional identification features on products to secure their origin. QR-codes on these pipe bundles will be a very effective first step to mitigate counterfeiting. This easy-to-use and technically advanced tool allows our customers to verify the origin of the bundle in just one click.”

Access to such an online verification service that tracks pipe origin provides an onsite check of the bundle origin for both distributors and end-users. The service is part of Interpipe’s extensive campaign to defend its brand and secure anti-counterfeiting measures around the GCC.

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About Interpipe
Interpipe is a global producer of steel pipes and railway wheels, based in Ukraine. The company’s products are marketed in more than 80 countries around the world through a network of sales offices located in key markets of the CIS, the Middle East, North America, and Europe. In 2016 Interpipe supplied 572,000 tons of pipe and wheel products. The company’s workforce makes up 11,500 employees.

The company has made major contribution to infrastructure projects in the GCC with the premium pipe products in various applications, including steel structures, fire-fighting, heating, ventilation and chilled water.

About SAAC
Steel Alliance Against Counterfeiting (SAAC) is a non-profit industry initiative that was launched in November 2015 during the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC). Members of the Alliance are reputable manufacturers of steel pipes, flanges and fittings. Collectively, the Alliance represents steel products producers with approximately up to 20 bln USD turnover.

The Alliance’s primary objective is to act as a strong and coherent voice for the industry against trademark counterfeiting. Steel industry needs a protection in order to ensure quality and safety in construction segment.

For the details of official distributors, please contact Interpipe representatives http://me.interpipe.biz/contacts/contacts

For media enquiries, contact: 
Irina Stupachenko
Phone: +380 67 563 59 42
Irina.Stupachenko@interpipe.biz

© Press Release 2017