Spending in UAE to Grow 6-Fold to USD 637 Million by 2020: IAAPA;
Parks Leverage Information Management for "Smart" Visitor Experience
Dubai, United Arab Emirates: UAE theme parks are dialing up the “smart” visitor experience to ensure the country remains one of the world’s fastest-growing markets, industry experts announced today ahead of the of the Dubai Entertainment, Amusement, and Leisure Show.
The UAE is the dominant market in the Middle East and North Africa, the world’s fastest growing region for theme park visitor spending, according to a report by the International Association of Amusement Parks and Attractions. UAE theme park visitor spend is set to grow 6-fold from USD 105 million in 2016 to USD 637 million by 2020, the report says.
“UAE theme parks are on the cutting-edge of leveraging real-time information management technology to enhance the visitor experience. Millions of visitors will be able to use mobile apps for ride wait times and ordering concessions, while operators can deliver dynamic peak and off-peak pricing, and enhance visitor safety and security,” said Andrew Calthorpe, CEO at smart theme park consultancy Condo Protego, which has worked closely with numerous theme parks in the UAE over the past several years.
Market research firm PwC predicts that the UAE’s theme park visitors could provide nearly two-thirds of the UAE’s projected 30 million total visitors by 2021.
Experts agree the UAE’s theme parks are serving as ideal test cases for the advanced technology that will fuel the premier mega-event of as Expo 2020 Dubai.
“Monitoring tens of thousands of daily visitors means UAE theme park operators need to have mobile app, Big Data analytics, and data storage solutions that are always available, cost-effective, and can scale up to handle millions of more visitors annually,” added Andrew Calthorpe.
Condo Protego has seen strong success in enabling UAE theme parks to better manage company and customer information, by deploying Dell-EMC converged infrastructure solutions across backup, networking, processing, replication, and virtualization.
About Condo Protego
Condo Protego – Latin for “to store and to protect” – is the leading regional ‘consultative solutions provider’. From enterprise to SME-sized customers, Condo Protego focuses on data storage, virtualization, security, and data protection – providing not only 24x7 support coverage, but also unprecedented 30-minute response time. Condo Protego is entirely customer-centric and believes “business is about people”. For more information, visit www.condoprotego.com.
Media contacts
Steve Baron
Wallis Marketing Consultants
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© Press Release 2017
