PHOTO
Twitter users are indifferent about cryptocurrency, showcasing a neutral sentiment
Dubai: Online search interest in the UAE for cryptocurrencies closely follows the price fluctuations of leading digital assets, according to a recent research report from SEMrush – the award-winning digital marketing suite.
The global research found that searches conducted online in the UAE echoed other markets and overall global trends in a decreasing interest in cryptocurrencies after Bitcoin’s exchange rates spiked to a historical high in December 2017. During the same month, global online searches for Bitcoin also hit a high of just over 40 million searches, before dipping to around five million average monthly searches globally during the proceeding eight months.
“The correlation between cryptocurrency search volumes and Bitcoin exchange rates was much higher globally in early 2018, but today there appears to be a much weaker correlation between online search volumes and the exchange rates,” commented Adam Zeidan Corporate Communications Manager for SEMrush in MENA region.
The SEMrush report shows that UAE online search volumes for ‘cryptocurrency’ also spiked in December 2017. Again, echoing global trends, UAE online searches have since dropped and now remain behind the monthly average online search volumes related to traditional, or general, financial trading terms such as ‘stock market’.
SEMrush highlighted that the second most searched cryptocurrency in the UAE after Bitcoin is Ripple. Average monthly searches for Bitcoin in the UAE dropped from 100,000 searches a month during the spike in exchange rates in early 2018 to the current level of 15,000 searches a month.
As for specific blockchain-related searches in the UAE, the top spot was for healthcare related blockchain, which registered around 1,000 average monthly searches. This was followed by blockchain for banking, security, insurance and real estate.
“Twitter sentiment on cryptocurrency in the UAE today is also showing a substantially large neutral audience, which could be either indifference, lack of awareness, or both. Sentiment on cryptocurrency stands at 54.4 per cent neutral, 38.8 per cent positive and 6.7 per cent negative,” pointed out Zeidan.
-Ends-
About SEMrush
SEMrush is an award-winning digital marketing suite that enables users to be front-runners in their industries. Trusted by nearly 3,000,000 marketing professionals worldwide and 10,000+ partner agencies, SEMrush ensures customers are well equipped to increase their revenue and achieve online visibility for any business.
To begin your own free seven-day trial and open your doors to a world of digital marketing opportunities, please follow this link.
For media enquiries, please contact:
Emma Patterson/Dana Oraibi,
Action Global Communications
+971 (4) 390 2960
SEMrush@actionprgroup.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
