Developers Must Install More Energy Efficient Appliances
Dubai, United Arab Emirates: Increased industrial growth and urbanization has seen energy consumption in the UAE quadruple in the last 20 years.
With the UAE ranked as the highest consumer of energy per capita in the world, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai announced in 2007, a decree stating all new projects are required to meet LEED (Leadership in Energy and Environmental Design) certification standards.
"The LEED certification scheme establishes a common standard of measurement for energy efficient, environmentally friendly buildings," said Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg, distributors for high-end appliances including Siemens, Electrolux, Fisher and Paykel, Zanussi, and Vestfrost.
As the UAE's leading retailer for energy efficient brands, Better Life has noticed an increase of interest and purchase orders from developers looking to fit out large projects with high-quality energy efficient appliances.
"The new laws state that all new building projects in the UAE must be LEED certified, and to obtain certification, developers are required to gain a certain number of points so energy efficiency obviously plays a part," added Dayal.
"We have seen a substantial increase in interest of our environmentally-friendly products, and at least 25 percent of our orders are based on these qualities. We can see that this is going to be an increasingly important factor in our sales, as awareness among customers grows," concluded Dayal.
A report issued by the World Energy Council stated that the energy consumption rate in GCC countries is estimated at 10 per cent in the UAE, 7 percent in KSA, and between 4 and 6 percent in other GCC countries.
The high levels are a result of accelerated economic growth in the real estate and industrial sectors at the forefront of this boom. These sectors are supported by government for the key role they play in diversifying the economy away from oil revenues.
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About Better Life
Better Life - part of the Easa Saleh Al Gurg Group - is a distributor of high-quality home appliances in the UAE. The company's exclusive portfolio of world-class brands include: Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi. Better Life also offers an extensive range of personalised luxury kitchens.
Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.
For more information, please contact: Lucy Hambour on +971 4 390 1950.
© Press Release 2008
