19 July 2010
Consumer Electronic sector observes growing trend for smartphones, rich-feature notebooks, 3D technology and digital solutions

Dubai, United Arab Emirates : According to a recent forecast by Business Monitor International, the UAE consumer electronics market is set to increase AED 10 billion (USD $2.8 billion) in 2010. The consumer electronics market is a key growth sector for emerging markets such as the Middle East, as a tech-savvy population and tourism continue to grow in the Emirate.

Increasing demand for next generation technology and growing competition among manufacturers and resellers has transformed the consumer electronics industry to offer innovative lifestyle products. Today, consumers are seeking products that have better connectivity, performance, speed, quality and convenience to suit their lifestyle and home. This year, the consumer electronic market will see a growing trend towards feature rich notebooks, Smartphones, 3D Technology, high-end gaming and digital solutions.

With so many innovations, both the industry and the retail trade are looking optimistically towards the Consumer Electronic segment at GITEX TECHNOLOGY WEEK 2010. Manufactures, industry experts, distributors, independent apps stores and mobile accessory companies and consumers will showcase and identify the latest future entertainment, digital lifestyle and consumer products.

Consumer Electronics will take place over the entire duration of GITEX TECHNOLOGY WEEK and will be open to visitors from 17-21 October 2010. The event will highlight companies at the forefront of shaping the region's consumer electronics market, including the likes of Genius, Hitachi, Linksys by Cisco, Monster, Promate and many more.

"Consumer electronics market in the Middle East is exhibiting strong growth to offer innovative and feature rich devices along with consumers looking at the latest tools for productivity and infotainment." said Trixee Loh, SVP, Dubai World Trade Centre. "This year's Consumer Electronics segment will showcase the variety of innovations for strong consumer demand as well as serve as a dynamic platform where both vendors and consumers can promote and discover the new world of applications and capitalise on the revolution brought about by digital technology."

Kamal Kumar, Partner, Touchmate Middle East FZCO said, "Manufacturers and resellers are looking forward to 2010, as the year proves to be rewarding with introduction of the latest technology such as 3D, blue-ray, touch-screen, smartphones and notebooks built with efficient applications. We aim to leverage our participation at GITEX TECHNOLOGY WEEK to showcase a wide range of electronics for home, office and individuals this year."

Nicolas Frapard, Director Southern Europe, Middle East and Africa, Hitachi Global Storage Technologies added "The growth of the consumer electronics industry in the region has been a key factor in contributing to the amount of digital content created, consumed, and therefore stored and retrieved. Users now have more time and money invested in their digital content, whether purchased or created, and it's important to ensure that they protect this data and the memories that these can represent. At this year's GITEX Technology Week, Hitachi Global Storage Technologies will showcase high-performance products that are relevant to this growing digital lifestyle."

GITEX TECHNOLOGY WEEK, the region's largest and most established ICT trade event, will celebrate its 30th anniversary this year at the Dubai International Convention and Exhibition Centre from the 17 - 21 October 2010.

Admission is for trade and industry professionals only. Consumer Electronics halls will be open to consumers on Tuesday 19 - Thursday 21 October for preview purposes only.

To register or for more information please visit www.gitex.com

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About GITEX TECHNOLOGY WEEK
Website: www.gitex.com
Now in its 30th year, GITEX TECHNOLOGY WEEK 2010 delivers the ultimate platform for the international ICT industry to meet and conduct business. The event is a definitive gateway not just to the Middle East market but to the wider region. GITEX TECHNOLOGY WEEK hosts thousands of key suppliers and market innovators across four core disciplines:

GITEX Business Solutions: The leading international ICT trade event for enterprise solutions and SMBs for the MENASA region

GULFCOMMS: The largest international telecommunications trade event for mobile, fixed IP and satellite

Consumer Electronics: The MENASA region's premier international trade event for consumer electronics, entertainment, IT systems, components and peripherals

GITEX Global Conferences: The region's largest dedicated knowledge exchange forum. This key networking platform brings together the crème de la crème of industry experts and ICT professionals under one roof and will feature an unparalleled series of strategic keynotes, seminars and dynamic networking sessions. The event gives delegates a priceless opportunity to learn from, debate with and exchange views with some of the leading experts within the ICT industry. In 2010 the GITEX Global Conferences focuses on' include: Inspiring Innovation and Collaboration' and includes the following:

·         GITEX Global Leaders Summit

·         GITEX Cloud Confex

GITEX Global Leaders Summit
Dubai World Trade Centre is celebrating the 30th Anniversary of GITEX TECHNOLOGY WEEK event later this year from 17-21 October in Dubai, UAE. As part of this initiative, it is our privilege to announce the GITEX Global Leaders Summit - inspiring innovation and collaboration, taking place on the opening day, 17 October 2010.

GITEX Global Leaders Summit is an exclusive by invitation only opportunity to network with the region's top decision makers as some of the world's foremost thinkers divulge global insights into today's hottest topics and issues. It offers an exceptional opportunity for collaboration and knowledge sharing for senior executives involved in the evolving ICT sector in the MENA region. Announcements will follow soon about which top names will be speaking this year.

GITEX Majlis
This executive business programme for CEOs and other top level executive attendees, is designed to ensure that they enjoy a fast-track experience at the show. Keeping their busy schedules in mind, members can enjoy easy pre-completed registration, advance issuance and delivery of the GITEX Majlis Badge and Executive Lounge facilities. These are just a few of the benefits offered to GITEX Majlis members. For more information, please visit www.gitex.com/majlis

NEW FOR 2010 - GITEX Mobile Apps World
Mobile Applications and content are in a fierce battle for market share, with mobile operators and manufacturers scrambling to open up their own apps stores. From carrier alliances to apps stores buyouts, the market is evolving rapidly as popular demand for apps to buy and download increases. The opportunities are immense, none more so than within the emerging telecoms market of the Middle East.

GITEX Mobile Apps World is a brand new proposition within the biggest and most influential ICT event for the Middle East & African region. Providing a high profile, dynamic framework for the mobile applications and entertainment market, this is the first event of its kind in the region. It's an unmissable opportunity to showcase your apps and related products/services to a commercially switched-on audience.

GITEX TECHNOLOGY WEEK Opening Hours
17 October 2010            1pm-7pm

18-20 October 2010       10am-7pm

21 October 2010            10am-5pm

TRADE VISITOR INFORMATION

                                    Online rate*                 Onsite rate                  

5 day pass                  AED 100                       AED 120                      

1 day pass                  AED 50                         AED 60

Admission is for trade and industry professionals only. Consumer Electronics halls will be open to consumers on Tuesday 19 - Thursday 21 October for preview purposes only.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers more than 31 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

DWTC works the region's leading trade bodies and industry associations to ensure that all conferences deliver full value and are built upon the real needs of their specific sector.

For more information, please contact:
Ayesha Karumbaya
Asda'a Burson-Marsteller
Tel: (+9714) 3344550
E-mail: a.karumbaya@asdaa.com

© Press Release 2010