For millions of tea-drinkers around the world, Twinings and tea are synonymous. For three centuries, Twinings has been at the forefront of the tea trade; influencing tea-drinking habits and helping to shape the industry.
Today's growing trend towards a healthier and more varied lifestyle is reflected in Twinings' fastest growing line of green teas, renowned for there health-sustaining properties. Rich in antioxidants, with no calories, green tea actively refreshes and hydrates the body, and has been associated with physical and spiritual well-being for thousands of years.
Twinings popular range of green teas has now been expanded to include four new flavours:
Earl Grey Green Tea - a blend of Twinings' green tea with the subtle flavour of the Mediterranean citrus fruit bergamot to produce a delicious drink.
Java Green Tea - a pure green tea from Indonesia that produces a rich golden tea with a distinct mellow flavour
Green Tea & Orange -a blend of green tea from the Far East and the natural flavour of sweet, delicate orange to produce a fruity blend of golden green tea
Green Tea & Apple - a blend of green tea from the Far East and the fresh crisp flavour of natural apple to produce a bright tea that is golden in colour.
The existing range of Twinings Green tea includes Green Tea and Mint, Green Tea with Lemon, Jasmine Green Tea and whole tea leaf tins of Green Tea with Mint and Green Gun Powder.
Mr. Stephen Twining, tenth generation of the Twining family and Corporate Director for Public Relations, travelled to Dubai for the new green tea product launch and to celebrate the 27th anniversary of Twinings' close association with their UAE sole distributor Baqer Mohebi. He commented: "After quenching thirsts for so many generations, no one knows better than Twinings how to deliver a perfect cup of tea. Twinings Green Teas are a light alternative with a delicate and unique flavour that can be enjoyed at any moment of the day."
With 45 per cent growth in the UAE market since its introduction three years ago, Twinings green tea range is also the fastest growing line within the Twinings range of tea worldwide.
-Ends-
For further information, please contact Mona Gopal.
Promoseven Weber Shandwick,
Tel: 04-321 0077,
Fax: 04-321 1711 or
mona@promoseven.com
© Press Release 2004
