Dubai: TV5MONDE is announcing its third participation in the World Travel Awards Middle East Gala Ceremony, which will be taking place at the stunning JW Marriott Marquis Dubai on May 4th 2014, starting at 7:00 pm till midnight.
TV5MONDE is a French-speaking cultural channel widely known by French speakers and lovers of French culture. It has a special interest for the Middle East and North Africa, as it has created a specific channel for Arabic speaking people: TV5MONDE Maghreb Orient, that offers Arabic subtitles for its most iconic programmes.
"We are delighted to be part of this huge event in the Middle East, particularly as this annual award is renowned as the most prestigious and comprehensive award in the travel and tourism industry. After all, the Middle East is the major hub of international hotel development." Said Ingrid Gressier, Head of Out of Home Distribution & Marketing. "We seek to be present in most four and five star hotels of the region, and have already established partnerships with key hotel groups like Rotana, Accor, Starwood and Mövenpick. We are actively working on spreading our presence in more groups in the near future."
"World Travel Awards Gala Ceremonies are widely regarded as the best networking opportunities in the travel Industry, as they are attended by regional and international government and industry leaders. By being a partner in this event, we will be more visible towards the key actors of the hospitality industry in the region and it will also give us the opportunity to create new win - win partnerships." Ingrid Gressier concluded.
TV5MONDE penetration rate in four and five star hotels is 60% in the region. Within three years, the French-speaking channel intends to extend its presence in four and five star hotels, but also hotel apartments and resorts, and to be more visible by participating in different cultural events such as the Dubai International Film Festival and promoting the World Expo 2020.
About TV5MONDE
TV5MONDE is THE French-speaking cultural channel. Covering the five continents through 9 regional signals and subtitled in 12 languages, it is distributed in 243 million homes in the world through cable, satellite, ADSL and IPTV and is present in more than 25,000 four-star and five-star hotels.
In the Middle East, TV5MONDE Maghreb Orient can be found in 70% of tv-equipped homes. Its key programmes are subtitled in Arabic.
For more information, please contact:
Ingrid Gressier |+33 1 44 18 55 55
TV5MONDE
131 avenue de Wagram, 75017 Paris, France
email: Ingrid.gressier@tv5monde.org
Suzy Abilmona |+971 55 239 3039
t!ps PR | Communication Consultants | Dubai Head Office
Al Thuraya 1 Tower 16th Floor | Office 1608
PO Box: 502104
Dubai Media City
Telephone: +971 4 3681681
Fax: +971 4 3688047
email : suzy.a@tpsgulf.com
Mathilde Serhan | +971 52 673 9870
t!ps PR | Communication Consultants | Dubai Head Office
Al Thuraya 1 Tower 16th Floor | Office 1608
PO Box: 502104
Dubai Media City
Telephone: +971 4 3602126
Fax: +971 4 3688047
email: mathilde@tpsgulf.com
© Press Release 2014
