Dubai, February 11th, 2015 - As part of a global initiative, Turner Broadcasting, Parent company of Cartoon Network Arabic, has successfully re-launched its second flagship kids brand, Boomerang, as an all-animation, youth-targeted network.

Repositioned with a line-up of timeless and contemporary cartoons programmed for family co-viewing, the re-launch was made effective throughout the MENA region during the month of January.

Drawing upon the vast resources of the world's largest animation library--consisting of Warner Bros., Hanna-Barbera, Cartoon Network and MGM studios television and theatrical shorts, series and specials--Boomerang's on-air schedule will be anchored by such timeless favorites as Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo. Along with a slate of newly-acquired contemporary series produced by studios around the world, Boomerang will also introduce a refreshed on-air environment.

"The re-launch of Boomerang as a second flagship channel is a testament to its appeal to the kids of the MENA region," said Tarek Mounir, General Manager MENA, Turkey, Greece and Cyprus at Turner Broadcasting System International. "We see the refresh of Boomerang as a step that will continue to build on its popularity and position as one of the most viewed kids channels in the MENA region. We are proud to see this channel move into its next incarnation - with a look and feel that conveys its quality and position in our market."

"Boomerang has always been a timeless favorite with multi-generational appeal. We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall regional kids' portfolio and position it across all platforms in conjunction with Cartoon Network Arabic," remarked Mounir.

Boomerang also will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, games and content to provide a full immersion experience for all visitors. Younger fans will be able to enjoy age-appropriate free games showcasing their favorite characters, while older users can learn more about their favorite characters and series.

About Boomerang:
Boomerang is a 24-hour digital cable and satellite network offering the best in classic and contemporary animated entertainment. Boomerang targets boys and girls aged 4-7 and their families, offering an exciting mix of lighthearted and fun family favorite cartoons such as Scooby-Doo, Tom & Jerry and Looney Tunes.  Boomerang has localized services throughout Europe, the Middle East and Africa where it is available in 13 languages in 56 countries and in over 48 million homes. As it was rolled out to international territories, the network programming and promotion was made strategically flexible to appeal to the different local territories, often resulting in a cross section of target audiences.

Boomerang is a brand owned by Turner Broadcasting System International, Inc. - a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company. 

About Turner International
Turner Broadcasting System International operates versions of core TBS brands, including CNN, TNT, Cartoon Network, and Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It runs Pay- and Free-TV-channels, as well as Internet-based services, and is a commercial partner with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner's global reach. TBS operates more than 160 channels showcasing 32 brands in 37 languages in over 200 countries. Turner Broadcasting System International, Inc. is a subsidiary of Turner Broadcasting System, Inc. (TBS), a Time Warner company.

For media enquiries please contact:
Samer Barakat-Diab
Marketing & PR Manager
Turner Broadcasting System Arabia FZ-LLC
Tel: +971 (0)4 446 7714
Email: Samer.Barakat@turner.com

Rayan Sheety
Ketchum Raad Middle East
Phone: +971 (0)4 425 8981
Email: rayan.sheety@ketchum-raad.com

© Press Release 2015