16 February 2006
The American International Business Training Association (IBTA), an international knowledge-centered organization with 164 partners in the US, Canada, Asia, Middle East, Australia, Latin America and the Caribbean, assigned Track, as its sole distributor in the Middle East and North Africa regions for its business skills training program, Certified Business Professional (CBP). 

The CBP program is the fastest growing soft-skills certification for business professionals in the world that validates and develops the competency of entry-level business professionals seeking to rise within the corporate ranks.  For business professionals, the certification means knowledge of industry standards, best practices and employability skills. Thus, earned certification shows current or future employers the level of expertise that a professional has based on the level of certification achieved (Professional, Expert or Master Expert)

"There is a high-growth rate in the Middle East and North Africa region due to the influx of new businesses.  Along side with this, the need for a valuable business skills program is on the rise.  However, some training programs offered in the market are not internationally accredited and are sometimes lacking in quality and credibility," expressed Gabriela Creed, the International Channel Manager at IBTA.

With the availability of international accreditation, learning centers and other educational institutions-both private and governmental can now be authorized by Track to become CBP training providers.  The authorization issued by Track will provide a seal of high-quality and global standards accepted worldwide for business training.

"At Track, we make sure to provide the region with the most prestigious and high-standard learning products that are globally accepted and recognized.  With the authorization of CBP programs, learning institutes can be assured that skills learnt are globally accepted and certified," said Mr. Fouad Mohsen, Channel Partner Manager.

The availability of the authorization is a boon to the learning or career training industry as this guarantees high-quality standards and internationally-acceptable skills training program through the CBP.  Career professionals need not travel abroad to be trained since CBP programs are now locally available through centers with CBP ATP (authorized training provider) status.

"We are optimistic that more training centers will apply for accreditation in order to boost their credentials as authorized provider of CBP.  In turn, this will make for a learned workforce in the Middle East with industry knowledge and practices at par with the leading markets globally," concluded Mr. Mohsen.

-Ends-

Media contact:
Reem Al-Basri
T: 04-3341140
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© Press Release 2006