Leading IT peripherals manufacturer enters mobile phone market as EMEA demand set to reach 400 million units in 2007
TOUCHMATE, a subsidiary of the Quality Group of Companies and a leading manufacturer, exporter and distributor of a wide range of branded computers, accessories and peripherals in the Middle East, Africa, UK n India has launched the world's smallest mobile phone - Diamond Cam Mobile TM-M800G. Measuring a mere 3cm x 9cm and weighing in at only 99gms, the mobile phone combines features such as mp3 and mp4 capability and USB support along with a fashionable Swarovski diamond crystal design. The company's latest offering is part of a strategic bid to tap the growing mobile phone market, which in the EMEA region is expected to grow by 12 percent in 2007 to reach 400 million units according to the latest IDC forecast.
"Our decision to enter the mobile phone market is part of a calculated business plan to capture a bigger market share. The expected rise in mobile units in the EMEA region presents a great market opportunity and with the launch of our Diamond Cam Mobile, we hope to address the growing demand for smaller yet stylish, feature-packed mobile devices in the Middle East," said Vasant Menghani, Managing Director, TOUCHMATE.
"TOUCHMATE has always enjoyed a healthy revenue turnout and today we have 35 million satisfied consumers around the world for our range of branded TOUCHMATE computers, accessories and IT peripherals. We already had an extensive research and development team in place and it was just a matter of time before we added mobile phones to our portfolio," added Vasant Menghani.
Compact and slim, the Diamond Cam Mobile boasts of built-in 128MB memory expandable by a T-Flash slot, speaker functionality, and dual USB and power chargeability. The phone also features a 1.3 MegaPixel camera, Color TFT Sharp screen and audio/video recorder. Available in golden and silver black colors, the ultra-handy phone is encrusted with an authentic Swarovski diamond crystal, engraved with an elegant flower design and comes in an exclusive leather packaging, which also includes an extra battery.
"The Diamond Cam Mobile, currently available at all TOUCHMATE outlets, Sharaf DG, CompuMe and Computer Centre-Sharjah. Diamond Cam Mobiles, targeted at the fashionable crowd who want to stand out with a feature-loaded yet uniquely designed phone, are the first series of mobile phones that we plan to launch in the region. Our future plans include the introduction of newer models and strategic partnerships with more major mobile retailers across the GCC. We are confident that our expansion will be met with success," concluded Menghani.
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About TOUCHMATE:
Established in 1988, TOUCHMATE M.E. Free zone Co. in Jebel Ali, Dubai, is the manufacturer & distributor of TOUCHMATE range of computers, accessories & peripherals. A well known global IT brand for high quality, reliability and performance, TOUCHMATE has presence in 54 Countries all over world. The company is a subsidiary of Quality Group and offers over 750 products and has a production capacity of around 5000 PCs per month from its two PC assembling factories. 6 strategically located warehousing facilities, comprising more than 35,000 sq. ft, in the United Arab Emirates cater to more than 60 distributors and 1000 resellers in more than sixty countries. TOUCHMATE's regional geographical coverage, extensive customer base and its value added services has made the company the largest and fastest growing distributor in the region. Within a span of few years, the company has enhanced its business all over GCC, Russia, Africa, UK & India.
For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com
© Press Release 2007
